Wednesday, November 21, 2012

Differentiate Your Business

Differentiate Your Business
Your business contains a very important imprint to your customers: You. The way you operate and interact with your clients and prospects is uniquely you. How about making transparent the processes involved with communicating with you? That way, these methods do not become hindrances, but catalysts to presenting who you are and what you do in the best light possible.

Here is the best way to implement this idea within your company. This is going to sound incredibly self serving and commercial, but if you stick with it, you will see the wisdom in this advice: Take the time to obtain and implement a toll free 800 number and related PBX system into your business. The benefits are many:

Make it Easy to Contact You. How many times during a day do people become enraged when trying to contact a company with which they would like to do business? How are you doing in this area? If you have an 800 number and PBX system in place not only do you give a common gateway to which your customers and prospects reach you, the number will never be busy. The caller is given the opportunity to route their own calls by choosing the area to which they need to contact.

If it is pre sales information, you can provide that with some pre recorded messages to which they can listen. Or, if they need a specific department or person, the option is clearly presented during the opening portion of the auto attendant options. This system is especially invaluable if you do business with clients around the world. It is a relief knowing you do not have to stay awake 24x7 in order to handle sales calls from Australia.

Maximize Your Time. When you have a small business, you have to make a way to handle the phone calls while you get work accomplished, otherwise you will be interrupted so many times that you accomplish nothing all day but talk on the phone. And, while the calls are good for business, the time that it takes to handle them can detract from what you really need to be doing. Now, with an 800 number and PBX system, you can choose when to check messages and return calls. You fit this activity into your schedule in order to allow you to get tasks accomplished relevant to your business.

Save Your Customers Money Up Front. Toll free numbers have been around for a long time and those who call them understand that they do not pay for the calls and appreciate the ability to call in this manner. And, even though it costs you money, the prices are less expensive now than ever. It is a win win situation. Your business will increase as your calls increase. A small investment in a system like this pays for itself in a very short time period. In fact, you will forget it is even there as an expense since you will come to depend upon it so much.

Raise your hand if you are good at handling the demands upon your business that continue to grow as you grow. Do you believe in being proactive instead of reactive with regards to planning for business growth? If the former is your choice, then an 800 number and related PBX system is not an option. It will grow with you and expand as you need it. You will be glad that you implemented it now rather than later.


800 number, PBX system. telecommunications, phone, communications
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