Choose An Alternative Route To Prevent Cancer
Preventing cancer can be done in so many ways. Some of the most excellent ones are natural. Researchers have determined that certain vitamins, supplements and minerals are anti-cancer causing agents. It is estimated that nearly 551,000 Americans will die of cancer this year alone and as many as 1,500 people die each day of it. Liver, skin, prostate, stomach, lung, breast, and pancreas are the most common cancers and are accountable for one out of every five deaths. With these data, cancer can be considered as the second leading cause of deaths in the country.
It is also one of the most feared diseases among Americans. Almost everyone has experienced the hardships of this epidemic so why not try and prevent it? The silver lining is that medical research shows a little more than 80% of the causes of cancer can be prevented. Most of the factors are drinking, smoking, diet and exercising. Researchers have also concluded that specific herbs, vitamins and supplements can act as inhibitors to cancer. Learning about this research has encouraged people to start seeking ways to prevent cancer and the spread of it. Most of them direct themselves to alternative medicines. More people are becoming aware of the startling facts. Cancer begins to multiply because of a single abnormal cell and soon spreads out of control.
The cells can grow from tumors and start to invade healthy tissue. If left undetected, the cells will multiply and continue to develop in other areas of the body. Carcinogens are the main agent that is the cause of cancer, since they boost the growing process of cancerous cells. Most causes of cancers that stem from external carcinogens are chemicals such as viruses, radiation. There are also internal factors like immune conditions, hormones and inherited mutations. People are constantly putting their health at risk with food containing high fat content, alcohol and smoking. All of those components act as promoters. They are helping abnormal cells grow more quickly. Even fatty foods are linked to increasing the risk of colon and breast cancer. Abusing alcohol has also been said to increase the risk of mouth, breast, pharynx, and esophagus cancer. For instance if one is a smoker their risk will multiply.
In the new study it's been determined that glucosamine suppresses several of cancer that are usually tough to treat. It is an amino sugar, and is proven to advertise the repair and formation of cartilage. It is mostly within supplements that supply in the protection of joints. Study finds that glucosamine deactivates a particular gene in cancer cells and if the gene is active it is they exist. Another supplement experienced in treat osteo-osteo-joint disease that has studies showing its adds to the combat cancer is chondroitin. It is a cartilage component that is mentioned to advertise bloated tummy, elasticity and to hinder the enzymes that are acknowledged to get rid of down cartilage. There is still much research to go to but both supplements have great good methods to become helpful in stopping cancer.
glucosamine chondroitin, Glucosamine
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Tuesday, July 31, 2012
Choose The Best Colors For Your EBook Cover
Choose The Best Colors For Your EBook Cover
Color can have a profound impact on your prospective buyers. The wrong colors can negatively impact your sales, while the right colors can trigger positive emotions motivating your visitors to buy from you.
Color can affect how we feel and influence what we think. In general, bright bold colors tend to stir us up, while the softer pastel colors calm and relax us. Responses to colors can vary by age, gender and cultural background.
Colors will affect how a potential buyer reacts to your ebook. Carefully select your color scheme for your ebook cover. Here are some guidelines to help you make good color choices. Bear in mind that these are guidelines, and that there are no hard and fast rules. Just use common sense.
? Consider your audience. For example, if your ebook primarily targets men, then you will want to use strong, bold colors. If your target audience is women, then choose soft, pastel colors. If your focus is on children, choose bright, vibrant colors.
? Choose colors that are appropriate for your book's topic. For example, green may work well for books about starting a home business, making money, and reducing debt.
? Use colors that match or complement the color scheme of your web site.
? Keep the number of colors down to two or three, and no more. This does not include photographs which can have a whole range of colors.
? When using photographs on your ebook cover, use colors that complement the primary color in the picture.
? Make sure that all of the colors you use work well together and do not clash.
? Communicate your message with easy-to-read text. Use colors for your text that contrast with the background color so your text is readable. For example, a dark font on a light background is easy to read.
? Consider the mood you want to create. Remember that emotions trigger sales. People buy what they want - not what they need. The list below will show you how colors can affect us in different ways.
Red - Action, energy, strength, passion, fire, heat, power, attention-getting. Can also mean love and romance. A strong masculine color. Red is a good color for a call-to-action. Red is cheerfulness, excitement, and warmth. Pink is a soft version of red. It is most associated with romance, calming affect; a feminine color.
Blue - Confidence, travel, freedom, truth, professionalism, wealth and power. Also tranquility, dependable, acceptance, patience, understanding, cooperation, comfort, loyalty and security. It is one of the most calming colors and is associated with the sky and the sea, intelligence, reassurance, and trust. Blue has also been known to be an appetite suppressant, so it would not be good for cookbooks or recipes but you can consider it for diet books.
Green - Money, wealth, prosperity, calm, health, food, nature, hope, growth, freshness, soothing, sharing, and responsiveness. Green symbolizes spring, renewal, and fertility.
Grey - A conservative color, symbolizing security, maturity and reliability.
Take advantage of the impact color can have on your ebook sales and choose colors that will create positive responses.
Here's how you can take advantage of the impact color can have on your ebook sales.
E-book, Marketing, Internet Marketing, E-books, E-book Writing
|
Color can have a profound impact on your prospective buyers. The wrong colors can negatively impact your sales, while the right colors can trigger positive emotions motivating your visitors to buy from you.
Color can affect how we feel and influence what we think. In general, bright bold colors tend to stir us up, while the softer pastel colors calm and relax us. Responses to colors can vary by age, gender and cultural background.
Colors will affect how a potential buyer reacts to your ebook. Carefully select your color scheme for your ebook cover. Here are some guidelines to help you make good color choices. Bear in mind that these are guidelines, and that there are no hard and fast rules. Just use common sense.
? Consider your audience. For example, if your ebook primarily targets men, then you will want to use strong, bold colors. If your target audience is women, then choose soft, pastel colors. If your focus is on children, choose bright, vibrant colors.
? Choose colors that are appropriate for your book's topic. For example, green may work well for books about starting a home business, making money, and reducing debt.
? Use colors that match or complement the color scheme of your web site.
? Keep the number of colors down to two or three, and no more. This does not include photographs which can have a whole range of colors.
? When using photographs on your ebook cover, use colors that complement the primary color in the picture.
? Make sure that all of the colors you use work well together and do not clash.
? Communicate your message with easy-to-read text. Use colors for your text that contrast with the background color so your text is readable. For example, a dark font on a light background is easy to read.
? Consider the mood you want to create. Remember that emotions trigger sales. People buy what they want - not what they need. The list below will show you how colors can affect us in different ways.
Red - Action, energy, strength, passion, fire, heat, power, attention-getting. Can also mean love and romance. A strong masculine color. Red is a good color for a call-to-action. Red is cheerfulness, excitement, and warmth. Pink is a soft version of red. It is most associated with romance, calming affect; a feminine color.
Blue - Confidence, travel, freedom, truth, professionalism, wealth and power. Also tranquility, dependable, acceptance, patience, understanding, cooperation, comfort, loyalty and security. It is one of the most calming colors and is associated with the sky and the sea, intelligence, reassurance, and trust. Blue has also been known to be an appetite suppressant, so it would not be good for cookbooks or recipes but you can consider it for diet books.
Green - Money, wealth, prosperity, calm, health, food, nature, hope, growth, freshness, soothing, sharing, and responsiveness. Green symbolizes spring, renewal, and fertility.
Grey - A conservative color, symbolizing security, maturity and reliability.
Take advantage of the impact color can have on your ebook sales and choose colors that will create positive responses.
Here's how you can take advantage of the impact color can have on your ebook sales.
E-book, Marketing, Internet Marketing, E-books, E-book Writing
|
Choose Suitable Van Rentals To Travel Comfortably
Choose Suitable Van Rentals To Travel Comfortably
Are you looking for rental vehicle for taking your large family on a vacation? Try van rentals that assist in toting kids, luggage and accessories conveniently. These days, the van models are easy to use and relaxing. Customized vans let you travel in style and without straining your budget. You can save a lot of money by carpooling in standard 12 and 15-passenger van rental.
Choose from different kinds of van rentals, such as standard vans, luxury vans and customized van conversion based on your needs and budget. Standard vans offer cost effective traveling solution for passengers. For proper storage, comfort and convenience, rent a standard van. Many of these vans come with tow hitches or cargo trailers. A roof rack on the standard vans offers better cargo capacity to travelers. Diesel vans can be opted for cutting down the fuel cost while traveling.
Customized van conversions offer lesser cargo capacity but have better seating and entertainment system. Van rental New York offers bedding for one or two. You can now have a wonderful time traveling with your family and friends. Luxury vans, including dodge sprinters, offer amenities that are absent in standard passenger van rental. You can find additional features, such as tinted windows, ipod support, video game systems and home theatre system.
There is no dearth of choices in IMAGE Van Rentals. Depending on the number of people traveling, you can choose 12 or 15 passenger rentals. 12 passenger vans are best suited for road trips and are one of the inexpensive choices for traveling. 12-seated van rentals are designed with four extra rows. These rows are certified for people haulers. Some extra friends can easily be accommodated in the 12 passenger van rental. Traveling universities, organizations, family reunions and sports team can be done with ease in 12 seated van rentals.
If you have a slightly bigger group of 15 people, rent 15 passenger van, which comes, equipped with FM/AM radio so that you can be entertained on the move. When there are so many people in the van, it gets warm but you do not need to worry about that as Ford E series 15-passenger vans offer air conditioning for making you feel comfortable all the time.
These 15 passenger rentals are also equipped with dashboard console and low fuel warning. For the safety travelers and driver, there is a front airbag fitted in Ford van. If you taking your kids along, child seat anchorage system in ford 15 passenger van would be an added delight. You can have an experience of a life traveling by this vacation rental.
JFK airport van rentals that offer efficient transfer services can also be hired. You can book van rentals for traveling to all the airports in New York including Queens, long Island, Staten Island, Westchester, New Jersey, and Bronx. Now whether you are looking for airport transfers from and to John F Kennedy airport, Newark airport, or want to go for Mohegan trips or Atlantic City, check out van rentals on hire online.
Your family can bond better while traveling on IMAGE Van Rentals. Get away from the stress of your routine life by spending quality time with your family on the van rentals. Ford E-series passenger vans will make your trip manageable and filled of fun. You will want to travel by 15 seated passenger vans repeatedly with your family. Just plan a vacation with your family and choose IMAGE Van Rentals to have a rejuvenating traveling time.
Image Van Rental, van rentals, passenger van rental, 15 passenger van rental
|
Are you looking for rental vehicle for taking your large family on a vacation? Try van rentals that assist in toting kids, luggage and accessories conveniently. These days, the van models are easy to use and relaxing. Customized vans let you travel in style and without straining your budget. You can save a lot of money by carpooling in standard 12 and 15-passenger van rental.
Choose from different kinds of van rentals, such as standard vans, luxury vans and customized van conversion based on your needs and budget. Standard vans offer cost effective traveling solution for passengers. For proper storage, comfort and convenience, rent a standard van. Many of these vans come with tow hitches or cargo trailers. A roof rack on the standard vans offers better cargo capacity to travelers. Diesel vans can be opted for cutting down the fuel cost while traveling.
Customized van conversions offer lesser cargo capacity but have better seating and entertainment system. Van rental New York offers bedding for one or two. You can now have a wonderful time traveling with your family and friends. Luxury vans, including dodge sprinters, offer amenities that are absent in standard passenger van rental. You can find additional features, such as tinted windows, ipod support, video game systems and home theatre system.
There is no dearth of choices in IMAGE Van Rentals. Depending on the number of people traveling, you can choose 12 or 15 passenger rentals. 12 passenger vans are best suited for road trips and are one of the inexpensive choices for traveling. 12-seated van rentals are designed with four extra rows. These rows are certified for people haulers. Some extra friends can easily be accommodated in the 12 passenger van rental. Traveling universities, organizations, family reunions and sports team can be done with ease in 12 seated van rentals.
If you have a slightly bigger group of 15 people, rent 15 passenger van, which comes, equipped with FM/AM radio so that you can be entertained on the move. When there are so many people in the van, it gets warm but you do not need to worry about that as Ford E series 15-passenger vans offer air conditioning for making you feel comfortable all the time.
These 15 passenger rentals are also equipped with dashboard console and low fuel warning. For the safety travelers and driver, there is a front airbag fitted in Ford van. If you taking your kids along, child seat anchorage system in ford 15 passenger van would be an added delight. You can have an experience of a life traveling by this vacation rental.
JFK airport van rentals that offer efficient transfer services can also be hired. You can book van rentals for traveling to all the airports in New York including Queens, long Island, Staten Island, Westchester, New Jersey, and Bronx. Now whether you are looking for airport transfers from and to John F Kennedy airport, Newark airport, or want to go for Mohegan trips or Atlantic City, check out van rentals on hire online.
Your family can bond better while traveling on IMAGE Van Rentals. Get away from the stress of your routine life by spending quality time with your family on the van rentals. Ford E-series passenger vans will make your trip manageable and filled of fun. You will want to travel by 15 seated passenger vans repeatedly with your family. Just plan a vacation with your family and choose IMAGE Van Rentals to have a rejuvenating traveling time.
Image Van Rental, van rentals, passenger van rental, 15 passenger van rental
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Choose The Best When It Comes To Article Distribution Services
Choose The Best When It Comes To Article Distribution Services
There are good article distribution services for your article writing efforts, and there are poor ones. The difficulty is not in finding an article distribution service at all; the difficulty is in finding a quality, article distribution service, which has your best interests as their focus. You need to take the time to check what each service offers so you can select the one that will get your articles optimum exposure. When you do take the time to choose the proper service, you guarantee that your article marketing efforts will succeed.
What makes a good article distribution service good as compared to a poor one? A good article distribution service will offer you human review of your articles. That's right, a live, flesh and blood human being will actually look over you article for formatting and content problems. A poor article distribution service does not offer this quality control step. They fire your article off into cyberspace without concern for its content, structure and formatting.
These articles, if they have problems, receive rejection from editors. You then have to fix what's wrong and go through the process all over again. It's time-consuming and something that was resolvable in the early stages of the article marketing process through a human editor. A human editor in a good article distribution service is always on guard to article problems and gets them fixed before your article goes out to publishers.
Next, a good article distribution service allows you to choose from an extensive listing of specialized categories for article placement. A poor distribution service offers a limited number and often they do not focus on sub-categories. If you write articles on finance, you do not want one category that you can submit to titled "Finance." You want a list of sub-categories where you can target your specific article.
Say you write articles on "Currency trading," or "Debt consolidation," you want the opportunity to choose from sub-categories of those same names under the main "Finance" category. This way your articles are highly targeted. This way your "Debt consolidation" article is not distributed to that "Currency trading" niche publisher. It's all about getting your articles to where they should be, not where they shouldn't be.
Another characteristic of a good article distribution service for your article submissions is one that provides wide distribution of your articles. You want your articles sent to as many suitable publishers as possible so you can get as many links as possible out there.
Remember, those links are the lifeblood of your Internet business. The more you have out there the more potential for large volumes of traffic to head to your website. That means more clicks on your affiliate banners and text links, once these visitors get to your website. It all means more affiliate marketing commissions for you. A poor article distribution service does not offer wide distribution. Instead, they work with only a limited number of publishers, which means you will not get that widespread exposure you need.
A good article distribution service will also allow you to submit an unlimited amount of articles for a set price. A poor article distribution service will cap the number of articles you can send out for a price. You do not want this constraint on you. Choose an article distribution service that offers you a lifetime, annual, or quarterly subscription with no limits on the number of articles you can submit during the time-period you choose. This way you will get those links out there and watch your business steadily grow.
Finally, a good article distribution service will offer you tools, and resources, to help you be a better article writer, and overall better Internet marketer. They will provide you podcasts, e-books, articles, and audio on demand, free, to help you become a better marketer. A poor article distribution service will not offer these extras.
Choose an article distribution service that also allows you to schedule when you want your articles distributed. This way you can make sure that your articles go out on a regular basis, weekly. This keeps your name out there consistently on the web. The more often people see your name and links, the more chance they will link back to where you are on the web.
Effective article marketing is all about choosing the proper article distribution service. Consider all of the above points when choosing a service to meet your needs. It will make your article promotion campaign more effective. You want the time you spend article writing to pay off. A good article distribution service will get those articles out in a timely fashion, regularly, to the right niche publishers. This way you can sit back and wait for the traffic that's heading your way.
Article Marketing, Make Money, Website Promotion, Marketing, Internet Marketing.
|
There are good article distribution services for your article writing efforts, and there are poor ones. The difficulty is not in finding an article distribution service at all; the difficulty is in finding a quality, article distribution service, which has your best interests as their focus. You need to take the time to check what each service offers so you can select the one that will get your articles optimum exposure. When you do take the time to choose the proper service, you guarantee that your article marketing efforts will succeed.
What makes a good article distribution service good as compared to a poor one? A good article distribution service will offer you human review of your articles. That's right, a live, flesh and blood human being will actually look over you article for formatting and content problems. A poor article distribution service does not offer this quality control step. They fire your article off into cyberspace without concern for its content, structure and formatting.
These articles, if they have problems, receive rejection from editors. You then have to fix what's wrong and go through the process all over again. It's time-consuming and something that was resolvable in the early stages of the article marketing process through a human editor. A human editor in a good article distribution service is always on guard to article problems and gets them fixed before your article goes out to publishers.
Next, a good article distribution service allows you to choose from an extensive listing of specialized categories for article placement. A poor distribution service offers a limited number and often they do not focus on sub-categories. If you write articles on finance, you do not want one category that you can submit to titled "Finance." You want a list of sub-categories where you can target your specific article.
Say you write articles on "Currency trading," or "Debt consolidation," you want the opportunity to choose from sub-categories of those same names under the main "Finance" category. This way your articles are highly targeted. This way your "Debt consolidation" article is not distributed to that "Currency trading" niche publisher. It's all about getting your articles to where they should be, not where they shouldn't be.
Another characteristic of a good article distribution service for your article submissions is one that provides wide distribution of your articles. You want your articles sent to as many suitable publishers as possible so you can get as many links as possible out there.
Remember, those links are the lifeblood of your Internet business. The more you have out there the more potential for large volumes of traffic to head to your website. That means more clicks on your affiliate banners and text links, once these visitors get to your website. It all means more affiliate marketing commissions for you. A poor article distribution service does not offer wide distribution. Instead, they work with only a limited number of publishers, which means you will not get that widespread exposure you need.
A good article distribution service will also allow you to submit an unlimited amount of articles for a set price. A poor article distribution service will cap the number of articles you can send out for a price. You do not want this constraint on you. Choose an article distribution service that offers you a lifetime, annual, or quarterly subscription with no limits on the number of articles you can submit during the time-period you choose. This way you will get those links out there and watch your business steadily grow.
Finally, a good article distribution service will offer you tools, and resources, to help you be a better article writer, and overall better Internet marketer. They will provide you podcasts, e-books, articles, and audio on demand, free, to help you become a better marketer. A poor article distribution service will not offer these extras.
Choose an article distribution service that also allows you to schedule when you want your articles distributed. This way you can make sure that your articles go out on a regular basis, weekly. This keeps your name out there consistently on the web. The more often people see your name and links, the more chance they will link back to where you are on the web.
Effective article marketing is all about choosing the proper article distribution service. Consider all of the above points when choosing a service to meet your needs. It will make your article promotion campaign more effective. You want the time you spend article writing to pay off. A good article distribution service will get those articles out in a timely fashion, regularly, to the right niche publishers. This way you can sit back and wait for the traffic that's heading your way.
Article Marketing, Make Money, Website Promotion, Marketing, Internet Marketing.
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Monday, July 30, 2012
Choose A Mock Wrap Scrub Tops To Add Style To Your Career
Choose A Mock Wrap Scrub Tops To Add Style To Your Career
When you are looking for an appropriate work wear, you must first consider the profession you are involved in and the needs you have to work effectively in the field. For example, a person like you in the medical field will be in need of the medical scrubs, lab coats, and accessories for the medical uniforms, right? Well, the scrub suits that have been very famous in your profession are offered in different styles that will make you look professional, comfortable, and stylish. Among the different styles that can offer you more style in your medical workplace is the mock wrap scrub tops.
The mock wrap scrub tops still maintain the durability and comfort with an added style. You can present yourself in the tops to look different and break the plain scrub tops now with the new mock wrap scrub tops designs. You can choose among the embroidered designs in a plain color or something that has the piped contrasting color to outline the wrap effect of the clothing top you have. Males in the medical field can choose plain wrap shirts with a contrast color pipes.
Pockets are a need to provide things to be carried with you during your shifts in the hospital and so these mock wrap scrub tops still have them for your comfort. The designs that can be matched in your mock wrap scrub tops are numerous, as well.
? Oriental look
Your mock wrap scrub tops can be printed or embroidered with any oriental designs. The wrap look in the front allows you to instantly have the oriental look with a little added design.
? Contrast Solid
This style allows you to have the same scrub tops you are used to wear but adding a contrast solid lining to show the wrap effect of the design. It is still in solid color but gives a break from the common plain colored scrub tops in the workplace.
? Belt or Sash
You can have an additional belt or sash design to your mock wrap scrub tops, it can make you look your best with a sash in a contrast color, and this adds more color to your medical scrubs.
The mock wrap scrub tops do not only make you stand out with a designed top at work but also give you the professional look you need at work. People like you who are involved in a very active workplace like the hospital do not only need comfort, durability, and easy access on movements. You need to have a personal style to keep and maintain; you can be sure to find your personal style in a trendy top with the mock wraps.
Use your imagination and show your personality in the scrubs you wear in the hospital. Find online shops that can offer the customized design for your mock wrap scrub tops. It will be a good choice for you to look your best, surely your patients will feel comfortable having you treating them, with the confidence you show in your medical apparels, you will look very comfortable, which will surely show while you work with sick patients. Nothing can really make you look your best than a scrub tops with your own preference.
Mock Wrap Scrub Tops
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When you are looking for an appropriate work wear, you must first consider the profession you are involved in and the needs you have to work effectively in the field. For example, a person like you in the medical field will be in need of the medical scrubs, lab coats, and accessories for the medical uniforms, right? Well, the scrub suits that have been very famous in your profession are offered in different styles that will make you look professional, comfortable, and stylish. Among the different styles that can offer you more style in your medical workplace is the mock wrap scrub tops.
The mock wrap scrub tops still maintain the durability and comfort with an added style. You can present yourself in the tops to look different and break the plain scrub tops now with the new mock wrap scrub tops designs. You can choose among the embroidered designs in a plain color or something that has the piped contrasting color to outline the wrap effect of the clothing top you have. Males in the medical field can choose plain wrap shirts with a contrast color pipes.
Pockets are a need to provide things to be carried with you during your shifts in the hospital and so these mock wrap scrub tops still have them for your comfort. The designs that can be matched in your mock wrap scrub tops are numerous, as well.
? Oriental look
Your mock wrap scrub tops can be printed or embroidered with any oriental designs. The wrap look in the front allows you to instantly have the oriental look with a little added design.
? Contrast Solid
This style allows you to have the same scrub tops you are used to wear but adding a contrast solid lining to show the wrap effect of the design. It is still in solid color but gives a break from the common plain colored scrub tops in the workplace.
? Belt or Sash
You can have an additional belt or sash design to your mock wrap scrub tops, it can make you look your best with a sash in a contrast color, and this adds more color to your medical scrubs.
The mock wrap scrub tops do not only make you stand out with a designed top at work but also give you the professional look you need at work. People like you who are involved in a very active workplace like the hospital do not only need comfort, durability, and easy access on movements. You need to have a personal style to keep and maintain; you can be sure to find your personal style in a trendy top with the mock wraps.
Use your imagination and show your personality in the scrubs you wear in the hospital. Find online shops that can offer the customized design for your mock wrap scrub tops. It will be a good choice for you to look your best, surely your patients will feel comfortable having you treating them, with the confidence you show in your medical apparels, you will look very comfortable, which will surely show while you work with sick patients. Nothing can really make you look your best than a scrub tops with your own preference.
Mock Wrap Scrub Tops
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Choline amp Breast Cancer
Choline amp Breast Cancer
There is a lot of excitement over the discovery of potential links between choline an essential nutrient and breast cancer. Recent studies have raised hopes that an adequate intake of choline on a daily basis can reduce breast cancer risk by as much as 24 . This article will look at choline and how it actually makes a difference.
There have been a lot of articles in the press lately regarding the benefits of choline for women in terms of breast cancer prevention. The nutrient choline has been linked to a reduction in breast cancer risk in initial clinical trials and seems to be a promising candidate in the battle against breast cancer. Let us go through the link between choline amp breast cancer.
Choline is not a part of the Vitamin B family right now, but it has a chemical structure which is very similar to others in the family and is usually mentioned with them in most manuals of biochemistry. The mechanism by which choline produces its effects in the body is not fully known and research on this is still in its nascent stage. This chemical entity interacts with folate and methionine in the body to produce most of its actions. Choline can be produced in the body and is available through dietary sources as well. The interest in the link between choline amp breast cancer is because choline serves various functions in the human body. For example it is an important component of cell membranes, it plays a role in protecting the livers from accumulating fat and has an important role as the precursor molecule for the neurotransmitter acetylcholine. The human body can produce small amounts of choline, but it must be a part of the diet to maintain health. In the human body, choline is found in molecules called phospholipids. The most common phospholipid which choline associates with is lecithin. These phospholipids of which choline are components of the cell membranes as mentioned before.
Several studies link an adequate intake of choline to a reduction in breast cancer risk. In 2003, a Harvard University study indicated that subjects who consumed more eggs which are one of the richest source of choline , vegetable fat, and fiber than the average girl during adolescence had a smaller risk of developing breast cancer as adults. Eating one egg per day was associated with an 18 percent reduction in risk . A recent study has again shown that choline is associated with a 24 percent reduced risk of breast cancer, according to a study supported by a grant from the U.S. National Institutes of Health. This study only adds to the growing body of evidence from research that links egg consumption to a decreased risk of breast cancer. This study has provided solid evidence linking choline amp breast cancer. As of now just ten percent of Americans currently meet the recommended intake for choline.
According to the Institute of Medicine, the recommended choline intake is 550 milligrams per day for men and breastfeeding women, 425 milligrams per day for women, and 450 milligrams per day for pregnant women. One egg contains 125.5 milligrams of choline, or roughly a quarter the recommended daily supply. This makes eggs an excellent source of choline, a valuable nutrient. Choline is found exclusively in the egg s yolk. Other good food sources of choline include liver, wheat germ and cauliflower.
Choline breast cancer, breast cancer, choline
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There is a lot of excitement over the discovery of potential links between choline an essential nutrient and breast cancer. Recent studies have raised hopes that an adequate intake of choline on a daily basis can reduce breast cancer risk by as much as 24 . This article will look at choline and how it actually makes a difference.
There have been a lot of articles in the press lately regarding the benefits of choline for women in terms of breast cancer prevention. The nutrient choline has been linked to a reduction in breast cancer risk in initial clinical trials and seems to be a promising candidate in the battle against breast cancer. Let us go through the link between choline amp breast cancer.
Choline is not a part of the Vitamin B family right now, but it has a chemical structure which is very similar to others in the family and is usually mentioned with them in most manuals of biochemistry. The mechanism by which choline produces its effects in the body is not fully known and research on this is still in its nascent stage. This chemical entity interacts with folate and methionine in the body to produce most of its actions. Choline can be produced in the body and is available through dietary sources as well. The interest in the link between choline amp breast cancer is because choline serves various functions in the human body. For example it is an important component of cell membranes, it plays a role in protecting the livers from accumulating fat and has an important role as the precursor molecule for the neurotransmitter acetylcholine. The human body can produce small amounts of choline, but it must be a part of the diet to maintain health. In the human body, choline is found in molecules called phospholipids. The most common phospholipid which choline associates with is lecithin. These phospholipids of which choline are components of the cell membranes as mentioned before.
Several studies link an adequate intake of choline to a reduction in breast cancer risk. In 2003, a Harvard University study indicated that subjects who consumed more eggs which are one of the richest source of choline , vegetable fat, and fiber than the average girl during adolescence had a smaller risk of developing breast cancer as adults. Eating one egg per day was associated with an 18 percent reduction in risk . A recent study has again shown that choline is associated with a 24 percent reduced risk of breast cancer, according to a study supported by a grant from the U.S. National Institutes of Health. This study only adds to the growing body of evidence from research that links egg consumption to a decreased risk of breast cancer. This study has provided solid evidence linking choline amp breast cancer. As of now just ten percent of Americans currently meet the recommended intake for choline.
According to the Institute of Medicine, the recommended choline intake is 550 milligrams per day for men and breastfeeding women, 425 milligrams per day for women, and 450 milligrams per day for pregnant women. One egg contains 125.5 milligrams of choline, or roughly a quarter the recommended daily supply. This makes eggs an excellent source of choline, a valuable nutrient. Choline is found exclusively in the egg s yolk. Other good food sources of choline include liver, wheat germ and cauliflower.
Choline breast cancer, breast cancer, choline
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Choose A Graphic Design School To Excel In Your Career
Choose A Graphic Design School To Excel In Your Career
Are you interested in launching a career in graphic design? Graphic design is one of the most innovative and growing creative industries in the word. New design schools are appearing all the time to meet the growing demand and interest of wannabe designers. If you are interested in educating yourself as a professional graphic design, then where should you begin? Should you choose a two year degree program at a graphic arts school? Or should you choose a traditional four year Bachelor s program? Here is a brief overview that will show you some insight into deciding on the right graphic design program and school for you.
1) What to look for in a graphic design program.
What should you look for in different graphic design programs? You can compare many aspects of a graphic design program. Some aspects include the curriculum, the type of degree awarded at the end of the study program, the ration of students to instructors, the facilities, and the mix of academic and hands on courses in which the school offers.
2). Consider your personal and career goals.
You want to choose a graphic design program that fulfills your personal, academic and career goals. If you are interested in gaining entry level employment in the graphic arts industry, you may be satisfied with a fast track program that allows you to graduate in two years or less. If you want a fuller program with the possibility for graduate study or teaching, you will want a four year degree program.
3) Examining the four types of graphic design programs and schools.
In general, you can find four basic graphic design programs. The most conventional academic program is the college or university four year degree program; this leads to a Bachelor of Science or a Bachelor of Arts. Many schools also offer a graduate degree in graphic design, usually designated as a Master of Fine Arts, or MFA. At most universities, you will find the graphic design program is part of the College of Fine Arts. At smaller universities, graphic design courses may be part of a Fine Arts major.
4) Choosing a Specialized Art School.
Another popular choice to study graphic design is the typical art school. These are often described as institutes of design. They offer an intensive, hands on experience focused solely on graphic design. If you are not interested in anything but graphic design, a specialized art school may be right for you.
5) The two year graphic design program.
Many community colleges have two year programs leading to an Associate Degree (AA) in graphic design. Some colleges may offer a certificate in graphic design. Usually you can transfer these credits to a four year institution and apply them toward a Bachelor s degree.
6) Which graphic design program is right for you?
You may wonder which graphic design program suits you best. You need to consider many things in regards to which degree you want in graphic design. Look closely at the different curriculums and degree requirements. Some programs may offer more classes that appeal to your personal interests. Are you more interested in receiving a broad liberal arts education, or finding fast employment in the graphic design industry? Are you interested in the history and aesthetic of graphic design, or are you intrigued by hands on instruction? The answer to these questions can point you in the right direction.
Whether you choose hands on instruction or a more broad based four year program, always keep in mind the preparation and quality of instruction that you will receive at one of these schools.
graphic design, freelance design, web design, website design, illustration, work at home
|
Are you interested in launching a career in graphic design? Graphic design is one of the most innovative and growing creative industries in the word. New design schools are appearing all the time to meet the growing demand and interest of wannabe designers. If you are interested in educating yourself as a professional graphic design, then where should you begin? Should you choose a two year degree program at a graphic arts school? Or should you choose a traditional four year Bachelor s program? Here is a brief overview that will show you some insight into deciding on the right graphic design program and school for you.
1) What to look for in a graphic design program.
What should you look for in different graphic design programs? You can compare many aspects of a graphic design program. Some aspects include the curriculum, the type of degree awarded at the end of the study program, the ration of students to instructors, the facilities, and the mix of academic and hands on courses in which the school offers.
2). Consider your personal and career goals.
You want to choose a graphic design program that fulfills your personal, academic and career goals. If you are interested in gaining entry level employment in the graphic arts industry, you may be satisfied with a fast track program that allows you to graduate in two years or less. If you want a fuller program with the possibility for graduate study or teaching, you will want a four year degree program.
3) Examining the four types of graphic design programs and schools.
In general, you can find four basic graphic design programs. The most conventional academic program is the college or university four year degree program; this leads to a Bachelor of Science or a Bachelor of Arts. Many schools also offer a graduate degree in graphic design, usually designated as a Master of Fine Arts, or MFA. At most universities, you will find the graphic design program is part of the College of Fine Arts. At smaller universities, graphic design courses may be part of a Fine Arts major.
4) Choosing a Specialized Art School.
Another popular choice to study graphic design is the typical art school. These are often described as institutes of design. They offer an intensive, hands on experience focused solely on graphic design. If you are not interested in anything but graphic design, a specialized art school may be right for you.
5) The two year graphic design program.
Many community colleges have two year programs leading to an Associate Degree (AA) in graphic design. Some colleges may offer a certificate in graphic design. Usually you can transfer these credits to a four year institution and apply them toward a Bachelor s degree.
6) Which graphic design program is right for you?
You may wonder which graphic design program suits you best. You need to consider many things in regards to which degree you want in graphic design. Look closely at the different curriculums and degree requirements. Some programs may offer more classes that appeal to your personal interests. Are you more interested in receiving a broad liberal arts education, or finding fast employment in the graphic design industry? Are you interested in the history and aesthetic of graphic design, or are you intrigued by hands on instruction? The answer to these questions can point you in the right direction.
Whether you choose hands on instruction or a more broad based four year program, always keep in mind the preparation and quality of instruction that you will receive at one of these schools.
graphic design, freelance design, web design, website design, illustration, work at home
|
Sunday, July 29, 2012
Choices Abound With Engineering Careers
Choices Abound With Engineering Careers
Do you want to get into an engineering career? Many people choose engineering as a career they would like to get into, but then there is the dilemma of exactly which engineering path to take as there are countless choices in this exciting and dynamic field. In fact, there are over 25 widely recognized specialties within the engineering field. So it s no surprise that people can get stumped before they even start with their education.
The basic outline of what an engineer does involves the design and manufacture of machines, systems, structures and processes. Engineering involves mathematics, science and creative thinking. Engineers thus must be exceptionally intelligent and have knowledge of the field that they are aiming to immerse themselves in. Most engineers are excellent problem solvers so the focus in college is usually on developing problem solving skills.
Engineering as a career requires some college. There are many associate degree programs to choose from as well as a few certifications. However, it is advised that individuals seeking to become engineers receive a bachelors degree. It is possible to start with an associates degree and then add to it to wide up with a bachelors degree in the end. There are also graduate programs in engineering, but often, a bachelor s degree will suffice. Engineers may also become licensed with will only add to the base salary of their pay.
Some engineers create brand new products worth hundreds of millions of dollars and as such can earn considerable amounts of money. Particular skill sets can also be in demand worldwide where there is often a shortage of engineers experienced in particular project types. Science and mathematics are fields that engineers most strictly focus on in their years of study. Technical drawing is also another major focus.
Many engineers have the opportunity to travel throughout the world as there is work in many developing countries and places like Dubai who are constantly erecting new, unique buildings and hotels. The potential to earn extra money overseas is huge and lures many engineers out of their home country. It has been said that there is a lack of skilled engineers worldwide and salaries certainly indicate this, with highly experienced engineers commanding hundreds of thousands of dollars per year.
There are so many different engineering career paths that you can choose, it can easily become bewildering deciding which way to go. The first thing you should do is discover your interests and research various engineering roles and their salaries. You can choose from electrical engineering, mechanical engineering, aerospace, environmental, and civil engineering along with many others.
Engineers are often thought of as inventors as they are the people who design structures, although they also work with architects in most cases. Engineers are the people to make it happen and must take into account many factors such as budget, safety and available materials. This can be extremely challenging and some engineering jobs can take 10 years or more to complete. Engineers thus must have patience and determination to see out an entire project from start to finish.
To gain experience as an engineer most people work in their desired field for some time in a lower position. If you have access to engineers, consider talking to them and volunteering your time to help out in order to gain exposure and experience that will benefit your own career.
career, careers, job, jobs, resource, employment, resources, reference
|
Do you want to get into an engineering career? Many people choose engineering as a career they would like to get into, but then there is the dilemma of exactly which engineering path to take as there are countless choices in this exciting and dynamic field. In fact, there are over 25 widely recognized specialties within the engineering field. So it s no surprise that people can get stumped before they even start with their education.
The basic outline of what an engineer does involves the design and manufacture of machines, systems, structures and processes. Engineering involves mathematics, science and creative thinking. Engineers thus must be exceptionally intelligent and have knowledge of the field that they are aiming to immerse themselves in. Most engineers are excellent problem solvers so the focus in college is usually on developing problem solving skills.
Engineering as a career requires some college. There are many associate degree programs to choose from as well as a few certifications. However, it is advised that individuals seeking to become engineers receive a bachelors degree. It is possible to start with an associates degree and then add to it to wide up with a bachelors degree in the end. There are also graduate programs in engineering, but often, a bachelor s degree will suffice. Engineers may also become licensed with will only add to the base salary of their pay.
Some engineers create brand new products worth hundreds of millions of dollars and as such can earn considerable amounts of money. Particular skill sets can also be in demand worldwide where there is often a shortage of engineers experienced in particular project types. Science and mathematics are fields that engineers most strictly focus on in their years of study. Technical drawing is also another major focus.
Many engineers have the opportunity to travel throughout the world as there is work in many developing countries and places like Dubai who are constantly erecting new, unique buildings and hotels. The potential to earn extra money overseas is huge and lures many engineers out of their home country. It has been said that there is a lack of skilled engineers worldwide and salaries certainly indicate this, with highly experienced engineers commanding hundreds of thousands of dollars per year.
There are so many different engineering career paths that you can choose, it can easily become bewildering deciding which way to go. The first thing you should do is discover your interests and research various engineering roles and their salaries. You can choose from electrical engineering, mechanical engineering, aerospace, environmental, and civil engineering along with many others.
Engineers are often thought of as inventors as they are the people who design structures, although they also work with architects in most cases. Engineers are the people to make it happen and must take into account many factors such as budget, safety and available materials. This can be extremely challenging and some engineering jobs can take 10 years or more to complete. Engineers thus must have patience and determination to see out an entire project from start to finish.
To gain experience as an engineer most people work in their desired field for some time in a lower position. If you have access to engineers, consider talking to them and volunteering your time to help out in order to gain exposure and experience that will benefit your own career.
career, careers, job, jobs, resource, employment, resources, reference
|
Chocolate Fountains At Find
Chocolate Fountains At Find
Let?s face it ? 99% of people love chocolate. Cadburys must be rolling in it! If you?re tired of the expense your chocolate addiction is costing you and fancy giving yourself and your friends and family a treat, head over to Find-Me-A-Gift where the wonderfully yummy Chocolate Fountain can be purchased at an incredibly low price!
http://www.find-me-a-gift.co.uk
Just imagine having chocolate on-tap ? flowing constantly and trickling down a milky tower just begging to be eaten! If you think you?re up to the task and are ready to experience the luxurious Chocolate Fountain yourself, purchase one today and never say ?Ooh I shouldn?t? again!
http://www.find-me-a-gift.co.uk/chocolate-fountain-chocolate-fondue.html
With the Chocolate Fountain, it can be Chocolate-time around the clock! Dip your breakfast cereals in the Chocolate Fountain, cover your lunchtime fruit with the Chocolate Fountain?s drizzle or drip the Chocolate Fountain over your Ice-Cream after tea! (or before tea ? whenever, we?re not one to judge!)
http://www.find-me-a-gift.co.uk/chocolate-fountain-chocolate-fondue.html
If you?re kind enough to want to share your Chocolate Fountain with others, we can guarantee it will go down a storm with anyone with a sweet tooth! (And for those without a sweet tooth ? well, we?ll just take their share!) The Chocolate Fountain will be the hit and talking-piece of parties, birthday celebrations, weddings and dinner parties! Just make sure you?ve got enough chocolate to melt, you don?t want any disappointed taste buds!
The smooth, sleek and ultra-convenient design of the Chocolate Fountain means that it?s easy to store, transport, clean and requires very little assembly! Just as well really, that means you can spend time on the all-important enjoyment factor! The wonderfully designed silver steel plate at the base of the Chocolate Fountain collects the raining Chocolate like a gloriously sweet cloud! Solid chocolate will flail in comparison to the Chocolate Fountain!
Margery certainly wouldn?t have a Chocolate Fountain at Fat-Fighters but don?t let that stop you having one in your home! A truly essential item to satisfy your cravings and give you something to look forward to, the Chocolate Fountain may well be the most spectacular sight we?ve ever seen! And because it?s a fountain, surely its flow must be pure? So gobble away with the Chocolate Fountain today ? exclusively at Find-Me-A-Gift!
For any additional information on this scrummy Chocolate Fountain, please email info@findmeagift.com or call 01926 640710
Regards
Katy Young
At Chocolate-Worshipping ? Find-Me-A-Gift
gifts, gadgets, presents, shopping, technology, christmas, weddings, family, online shopping, unusual gifts, unique gifts, robots, find-me-a-gift, findmeagift, iwoot, firebox,
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Let?s face it ? 99% of people love chocolate. Cadburys must be rolling in it! If you?re tired of the expense your chocolate addiction is costing you and fancy giving yourself and your friends and family a treat, head over to Find-Me-A-Gift where the wonderfully yummy Chocolate Fountain can be purchased at an incredibly low price!
http://www.find-me-a-gift.co.uk
Just imagine having chocolate on-tap ? flowing constantly and trickling down a milky tower just begging to be eaten! If you think you?re up to the task and are ready to experience the luxurious Chocolate Fountain yourself, purchase one today and never say ?Ooh I shouldn?t? again!
http://www.find-me-a-gift.co.uk/chocolate-fountain-chocolate-fondue.html
With the Chocolate Fountain, it can be Chocolate-time around the clock! Dip your breakfast cereals in the Chocolate Fountain, cover your lunchtime fruit with the Chocolate Fountain?s drizzle or drip the Chocolate Fountain over your Ice-Cream after tea! (or before tea ? whenever, we?re not one to judge!)
http://www.find-me-a-gift.co.uk/chocolate-fountain-chocolate-fondue.html
If you?re kind enough to want to share your Chocolate Fountain with others, we can guarantee it will go down a storm with anyone with a sweet tooth! (And for those without a sweet tooth ? well, we?ll just take their share!) The Chocolate Fountain will be the hit and talking-piece of parties, birthday celebrations, weddings and dinner parties! Just make sure you?ve got enough chocolate to melt, you don?t want any disappointed taste buds!
The smooth, sleek and ultra-convenient design of the Chocolate Fountain means that it?s easy to store, transport, clean and requires very little assembly! Just as well really, that means you can spend time on the all-important enjoyment factor! The wonderfully designed silver steel plate at the base of the Chocolate Fountain collects the raining Chocolate like a gloriously sweet cloud! Solid chocolate will flail in comparison to the Chocolate Fountain!
Margery certainly wouldn?t have a Chocolate Fountain at Fat-Fighters but don?t let that stop you having one in your home! A truly essential item to satisfy your cravings and give you something to look forward to, the Chocolate Fountain may well be the most spectacular sight we?ve ever seen! And because it?s a fountain, surely its flow must be pure? So gobble away with the Chocolate Fountain today ? exclusively at Find-Me-A-Gift!
For any additional information on this scrummy Chocolate Fountain, please email info@findmeagift.com or call 01926 640710
Regards
Katy Young
At Chocolate-Worshipping ? Find-Me-A-Gift
gifts, gadgets, presents, shopping, technology, christmas, weddings, family, online shopping, unusual gifts, unique gifts, robots, find-me-a-gift, findmeagift, iwoot, firebox,
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4 Ways To Outflank Outsell And Demolish Your Retail Competitors
4 Ways To Outflank, Outsell, And Demolish Your Retail Competitors
The economy continues to soften and credit markets remain tightly closed. For consumers, the specter of potential unemployment is pervasive. For independent retailers, the battle for consumers spendable dollars has never been more fierce. The main challenge for small retailers is to attract the buying public and motivate them to purchase products. While lowering prices is tempting, doing so reduces perceived value. Plus, it can plunge a small merchant into a debilitating price war.
Fortunately, there are effective strategies that you can use to survive and thrive in the current tumultuous economic climate. I ll give you 4 ways to outflank, outsell, and demolish your competition.
#1 Increase Your Advertise
A slowing economy causes consumers to tighten their purse strings. They re less likely to make impulse buying decisions regarding products that are considered luxuries. This is the time to increase your advertising efforts. While it may seem counterintuitive to allocate more money to advertising as people grow less likely to buy, there s a good reason for doing so.
Chances are, your competitors have cut back their advertising efforts in order to preserve their marketing budget. By increasing your own marketing efforts, you ll gain more exposure in their absence. Remember, there are people who are willing to buy your products. Many of them including your best customers need a simple reminder to do so. Advertise and pull them back into your store.
#2 Target Your Best Customers
You ve probably heard that it s far more expensive to cultivate a new customer than it is to sell to your existing customers. Ideally, you ve taken the time to build a database that includes a record of each customer s past purchases. Identify the top 20 of your list based upon sales volume over the past 12 months. Then, send a promotional mailer offering them an exclusive Top Tier Customer discount. Not only will the mailer keep your name in front of them, but it will also motivate them to visit your store.
#3 Perform Competitive Reconnaissance
Whether your main competitor is the local merchant down the street or the new big box retailer trying to encroach upon your territory, you need to know your enemy. Just as every military strategist understands the value of uncovering his enemies strengths and weaknesses, you must identify them in your competition. Get on their mailing list. Study their catalogs and marketing collateral. Watch their commercials. That way, you ll be able to counter their selling points by exposing their limitations.
#4 Create A Loyalty Program
Yogurt shops, restaurants, car detailers, and tanning salons have recognized one of the key elements in maintaining consistent sales: loyalty programs. By creating a platform on which your current customers enjoy a discount based upon their consistent buying activity, you can motivate them to buy more often. For example, a coffee shop owner threatened by a local Starbucks might give customers a Buy 10, Get 1 Free card. Combined with a personal relationship, this type of promotion can encourage customer loyalty and consistent sales.
Outmaneuvering Your Competition
Your goal is not merely to survive during the current economic downturn. The objective is to win an ever increasing portion of your target market. That includes encouraging your existing customers to spend more money buying your products. It also includes attracting new customers away from your competitors. It s worth noting that there is plenty of discretionary income during an economic crisis. By advertising, marketing to your best customers, watching your competitors, and creating a loyalty program, you can attract a larger portion of that discretionary income. That s how you demolish your competition.
Store Closing Sales ,Retail Sales Promotion Consulting ,Retail Store Closing Sale ,sales promotion
|
The economy continues to soften and credit markets remain tightly closed. For consumers, the specter of potential unemployment is pervasive. For independent retailers, the battle for consumers spendable dollars has never been more fierce. The main challenge for small retailers is to attract the buying public and motivate them to purchase products. While lowering prices is tempting, doing so reduces perceived value. Plus, it can plunge a small merchant into a debilitating price war.
Fortunately, there are effective strategies that you can use to survive and thrive in the current tumultuous economic climate. I ll give you 4 ways to outflank, outsell, and demolish your competition.
#1 Increase Your Advertise
A slowing economy causes consumers to tighten their purse strings. They re less likely to make impulse buying decisions regarding products that are considered luxuries. This is the time to increase your advertising efforts. While it may seem counterintuitive to allocate more money to advertising as people grow less likely to buy, there s a good reason for doing so.
Chances are, your competitors have cut back their advertising efforts in order to preserve their marketing budget. By increasing your own marketing efforts, you ll gain more exposure in their absence. Remember, there are people who are willing to buy your products. Many of them including your best customers need a simple reminder to do so. Advertise and pull them back into your store.
#2 Target Your Best Customers
You ve probably heard that it s far more expensive to cultivate a new customer than it is to sell to your existing customers. Ideally, you ve taken the time to build a database that includes a record of each customer s past purchases. Identify the top 20 of your list based upon sales volume over the past 12 months. Then, send a promotional mailer offering them an exclusive Top Tier Customer discount. Not only will the mailer keep your name in front of them, but it will also motivate them to visit your store.
#3 Perform Competitive Reconnaissance
Whether your main competitor is the local merchant down the street or the new big box retailer trying to encroach upon your territory, you need to know your enemy. Just as every military strategist understands the value of uncovering his enemies strengths and weaknesses, you must identify them in your competition. Get on their mailing list. Study their catalogs and marketing collateral. Watch their commercials. That way, you ll be able to counter their selling points by exposing their limitations.
#4 Create A Loyalty Program
Yogurt shops, restaurants, car detailers, and tanning salons have recognized one of the key elements in maintaining consistent sales: loyalty programs. By creating a platform on which your current customers enjoy a discount based upon their consistent buying activity, you can motivate them to buy more often. For example, a coffee shop owner threatened by a local Starbucks might give customers a Buy 10, Get 1 Free card. Combined with a personal relationship, this type of promotion can encourage customer loyalty and consistent sales.
Outmaneuvering Your Competition
Your goal is not merely to survive during the current economic downturn. The objective is to win an ever increasing portion of your target market. That includes encouraging your existing customers to spend more money buying your products. It also includes attracting new customers away from your competitors. It s worth noting that there is plenty of discretionary income during an economic crisis. By advertising, marketing to your best customers, watching your competitors, and creating a loyalty program, you can attract a larger portion of that discretionary income. That s how you demolish your competition.
Store Closing Sales ,Retail Sales Promotion Consulting ,Retail Store Closing Sale ,sales promotion
|
Choice amp Accountability: The Bedrock Of Superior Performance
Choice amp Accountability: The Bedrock Of Superior Performance
So, you want to be a success? And you want those who work for you to succeed? Then you might as well know the (bad ?) news. Successful, effective people are courageous people!
Aristotle said courage is the primary human virtue. And the ultimate courage is to accept what philosopher Peter Koestenbaum calls life s dirty little secret ?that we are all free to choose. We are all free to decide what we desire, how we act, how we feel and who we are.
Many poor to moderate performers I see in organizations simply refuse to accept accountability for their job and career. Ask them what they want?besides more money?in their job or how satisfied they are with their current performance and they come up with fuzzy answers or none at all. This does not surprise me. If they were clear, they would have to admit to the choices they are making in their job.
Employees who refuse accountability cost our organizations a bundle. Precious time and energy shifts from productive work to holding on to the old ways, blaming other people or circumstances, doing unquestioningly whatever the boss wants, and avoiding confrontations or any risk. ( Hey, why should I do anything extra? It won t matter to them, anyway. )
Furthermore, when you believe you have no control?that is, no choice?over your fate at work, you feel angry and resentful. Someone else, or perhaps fate itself, is calling the shots for you. This resentment gets expressed, usually through negative comments, barely satisfactory work and/or withholding important information, ideas, effort and enthusiasm.
How can you take on personal accountability at work?
Here are four suggestions.
1. Identify all your customers and what they expect from you. Your key customer is your boss. Don t wait. Ask for his or her performance expectations for you. Approach other internal and external customers the same way. Check in periodically on how you are doing in their eyes. amp #8232;
2. Decide on the performance level you want to achieve. Unless impossible, it should exceed others expectations. Verbally commit to deliver this performance to your customers . Stay focused on priorities that move you to these goals. amp #8232;
3. Solicit feedback frequently and learn from it always. The best companies do this with their customers. Ask your manager and others with whom you work something like: amp #8232; amp #8232; How am I doing in your eyes? amp #8232; What could I do at my end to make this relationship work better for you?
If I were to do one thing more (or less) to make myself more effective/productive/easy to work with, what would that be? amp #8232;
4. Where appropriate, own up to undelivered performance. Don t shift the blame onto others. Instead, focus on what you can do differently the next time.
Individual accountability offers an extremely powerful leverage point for increasing human productivity. Embrace it. Challenge your people to as well. Think and act as if you are in business for yourself, with an open ended contract with a single client (your employer). Watch your performance, confidence and impact soar as you live out the words of poet William Ernest Henley: I am the master of my fate and the captain of my soul.
leader, manager, performance, leadership, teams, teamwork, accountability, leadership training
|
So, you want to be a success? And you want those who work for you to succeed? Then you might as well know the (bad ?) news. Successful, effective people are courageous people!
Aristotle said courage is the primary human virtue. And the ultimate courage is to accept what philosopher Peter Koestenbaum calls life s dirty little secret ?that we are all free to choose. We are all free to decide what we desire, how we act, how we feel and who we are.
Many poor to moderate performers I see in organizations simply refuse to accept accountability for their job and career. Ask them what they want?besides more money?in their job or how satisfied they are with their current performance and they come up with fuzzy answers or none at all. This does not surprise me. If they were clear, they would have to admit to the choices they are making in their job.
Employees who refuse accountability cost our organizations a bundle. Precious time and energy shifts from productive work to holding on to the old ways, blaming other people or circumstances, doing unquestioningly whatever the boss wants, and avoiding confrontations or any risk. ( Hey, why should I do anything extra? It won t matter to them, anyway. )
Furthermore, when you believe you have no control?that is, no choice?over your fate at work, you feel angry and resentful. Someone else, or perhaps fate itself, is calling the shots for you. This resentment gets expressed, usually through negative comments, barely satisfactory work and/or withholding important information, ideas, effort and enthusiasm.
How can you take on personal accountability at work?
Here are four suggestions.
1. Identify all your customers and what they expect from you. Your key customer is your boss. Don t wait. Ask for his or her performance expectations for you. Approach other internal and external customers the same way. Check in periodically on how you are doing in their eyes. amp #8232;
2. Decide on the performance level you want to achieve. Unless impossible, it should exceed others expectations. Verbally commit to deliver this performance to your customers . Stay focused on priorities that move you to these goals. amp #8232;
3. Solicit feedback frequently and learn from it always. The best companies do this with their customers. Ask your manager and others with whom you work something like: amp #8232; amp #8232; How am I doing in your eyes? amp #8232; What could I do at my end to make this relationship work better for you?
If I were to do one thing more (or less) to make myself more effective/productive/easy to work with, what would that be? amp #8232;
4. Where appropriate, own up to undelivered performance. Don t shift the blame onto others. Instead, focus on what you can do differently the next time.
Individual accountability offers an extremely powerful leverage point for increasing human productivity. Embrace it. Challenge your people to as well. Think and act as if you are in business for yourself, with an open ended contract with a single client (your employer). Watch your performance, confidence and impact soar as you live out the words of poet William Ernest Henley: I am the master of my fate and the captain of my soul.
leader, manager, performance, leadership, teams, teamwork, accountability, leadership training
|
Saturday, July 28, 2012
Chocolate Fondue Fountain
Chocolate Fondue Fountain
Let?s face it ? 99% of people love chocolate. Cadburys must be rolling in it! If you?re tired of the expense your chocolate addiction is costing you and fancy giving yourself and your friends and family a treat, head over to Find-Me-A-Gift where the wonderfully yummy Chocolate Fountain can be purchased at an incredibly low price!
Just imagine having chocolate on-tap ? flowing constantly and trickling down a milky tower just begging to be eaten! If you think you?re up to the task and are ready to experience the luxurious Chocolate Fountain yourself, purchase one today and never say ?Ooh I shouldn?t? again!
With the Chocolate Fountain, it can be Chocolate-time around the clock! Dip your breakfast cereals in the Chocolate Fountain, cover your lunchtime fruit with the Chocolate Fountain?s drizzle or drip the Chocolate Fountain over your Ice-Cream after tea! (or before tea ? whenever, we?re not one to judge!)
http://www.find-me-a-gift.co.uk/chocolate-fountain-chocolate-fondue.html
If you?re kind enough to want to share your Chocolate Fountain with others, we can guarantee it will go down a storm with anyone with a sweet tooth! (And for those without a sweet tooth ? well, we?ll just take their share!) The Chocolate Fountain will be the hit and talking-piece of parties, birthday celebrations, weddings and dinner parties! Just make sure you?ve got enough chocolate to melt, you don?t want any disappointed taste buds!
http://www.find-me-a-gift.co.uk/chocolate-fountain-chocolate-fondue.html
The smooth, sleek and ultra-convenient design of the Chocolate Fountain means that it?s easy to store, transport, clean and requires very little assembly! Just as well really, that means you can spend time on the all-important enjoyment factor! The wonderfully designed silver steel plate at the base of the Chocolate Fountain collects the raining Chocolate like a gloriously sweet cloud! Solid chocolate will flail in comparison to the Chocolate Fountain!
http://www.find-me-a-gift.co.uk/chocolate-fountain-chocolate-fondue.html
Margery certainly wouldn?t have a Chocolate Fountain at Fat-Fighters but don?t let that stop you having one in your home! A truly essential item to satisfy your cravings and give you something to look forward to, the Chocolate Fountain may well be the most spectacular sight we?ve ever seen! And because it?s a fountain, surely its flow must be pure? So gobble away with the Chocolate Fountain today ? exclusively at Find-Me-A-Gift!
For any additional information on this scrummy Chocolate Fountain, please email info@findmeagift.com or call 01926 640710
Regards
Katy Young
At Chocolate-Worshipping ? Find-Me-A-Gift
gifts, gadgets, presents, shopping, technology, christmas, weddings, family, online shopping, unusual gifts, unique gifts, robots, find-me-a-gift, findmeagift, iwoot, firebox,
|
Let?s face it ? 99% of people love chocolate. Cadburys must be rolling in it! If you?re tired of the expense your chocolate addiction is costing you and fancy giving yourself and your friends and family a treat, head over to Find-Me-A-Gift where the wonderfully yummy Chocolate Fountain can be purchased at an incredibly low price!
Just imagine having chocolate on-tap ? flowing constantly and trickling down a milky tower just begging to be eaten! If you think you?re up to the task and are ready to experience the luxurious Chocolate Fountain yourself, purchase one today and never say ?Ooh I shouldn?t? again!
With the Chocolate Fountain, it can be Chocolate-time around the clock! Dip your breakfast cereals in the Chocolate Fountain, cover your lunchtime fruit with the Chocolate Fountain?s drizzle or drip the Chocolate Fountain over your Ice-Cream after tea! (or before tea ? whenever, we?re not one to judge!)
http://www.find-me-a-gift.co.uk/chocolate-fountain-chocolate-fondue.html
If you?re kind enough to want to share your Chocolate Fountain with others, we can guarantee it will go down a storm with anyone with a sweet tooth! (And for those without a sweet tooth ? well, we?ll just take their share!) The Chocolate Fountain will be the hit and talking-piece of parties, birthday celebrations, weddings and dinner parties! Just make sure you?ve got enough chocolate to melt, you don?t want any disappointed taste buds!
http://www.find-me-a-gift.co.uk/chocolate-fountain-chocolate-fondue.html
The smooth, sleek and ultra-convenient design of the Chocolate Fountain means that it?s easy to store, transport, clean and requires very little assembly! Just as well really, that means you can spend time on the all-important enjoyment factor! The wonderfully designed silver steel plate at the base of the Chocolate Fountain collects the raining Chocolate like a gloriously sweet cloud! Solid chocolate will flail in comparison to the Chocolate Fountain!
http://www.find-me-a-gift.co.uk/chocolate-fountain-chocolate-fondue.html
Margery certainly wouldn?t have a Chocolate Fountain at Fat-Fighters but don?t let that stop you having one in your home! A truly essential item to satisfy your cravings and give you something to look forward to, the Chocolate Fountain may well be the most spectacular sight we?ve ever seen! And because it?s a fountain, surely its flow must be pure? So gobble away with the Chocolate Fountain today ? exclusively at Find-Me-A-Gift!
For any additional information on this scrummy Chocolate Fountain, please email info@findmeagift.com or call 01926 640710
Regards
Katy Young
At Chocolate-Worshipping ? Find-Me-A-Gift
gifts, gadgets, presents, shopping, technology, christmas, weddings, family, online shopping, unusual gifts, unique gifts, robots, find-me-a-gift, findmeagift, iwoot, firebox,
|
Chiropractic Marketing: Most Chiropractors Have A Flaw In Their Thinking With This...
Chiropractic Marketing: Most Chiropractors Have A Flaw In Their Thinking With This...
Yesterday I took my kids to the Miami Seaquarium, and while there
I discovered a major flaw in the way most chiropractors think
about one of the most powerful chiropractic
marketing methods available to them.
While strolling from one salt water tank display to the next, I
came across a tank with, what was to me, a very interesting and
eye-opening explanation next to it.
I don't remember what the heck was in the tank, but I'll never
forget what was next to it.
This little plaque on the wall explained the relationship between
a host and a parasite.
I'm assuming that whatever was in the tank was a parasitic
organism living off some type of host, also in the tank.
Now, please keep in mind that some chiropractic marketing gurus
talk about joint ventures with other local businesses in your
area - an incredibly powerful chiropractic marketing method - as
a host/parasite relationship.
The host being the business owner who you're approaching for an
endorsement (with a loyal list of customers, clients, members,
etc.), and you, the parasite, feeding off of the goodwill and
endorsement the business owner gives you to his or her list.
Frankly, I'll even confess, I may have even taught it this way at
one point or another.
However, after reading the definition displayed on that little
plaque at the Seaquarium, of what a parasite really is, I'll
never explain this chiropractic marketing method that way again.
See if you can pick out the major flaw in creating joint ventures
when you approach them based on the definition of what a parasite
really is.
Here's the definition:
PARASITE: an organism that grows, feeds, and is sheltered on or
in a different organism while contributing nothing to the
survival of its host.
And, according to the American Heritage dictionary, here's
another definition: One who habitually takes advantage of the
generosity of others without making any useful return.
Hopefully, the flaw is quite obvious to you.
You see, when most chiropractors approach other business owners
or operators about doing a joint venture, they approach them with
the mindset and attitude of, "what can this person do for me".
Their whole entire approach to this powerful chiropractic
marketing method is, "let me see how many other businesses I can
get to endorse my business and help me make more money."
They have absolutely no concern for the owner's business or
enhanced success through the joint venture.
And, it's because of that exact parasitic mindset, that most
chiropractors either struggle to get joint ventures, or never end
up getting any at all.
Meanwhile, there's no more powerful chiropractic marketing or
practice-building method in existence than the joint venture.
When done right, with consistency, joint ventures can grow your
chiropractic practice quicker and larger than anything else out
there... and do it with zero advertising expense.
But, the first step to reaping the rewards of joint ventures, is
leaving behind the mindset of a parasite.
In other words, forget the idea of what other business owners and
operators can do for you.
Instead, think about what you can do for them FIRST.
The absolute best way to create and nurture very profitable joint
ventures, is to seek out non- competitive business owners and
approach them to see how you can help THEM build their businesses
and make more money.
Start by doing something of value for them.
Don't ask for anything in return.
Give value first. Help them first. Make them more money first.
Then, when it comes time for you to talk with them about
endorsing you and your chiropractic practice to their customers,
patients, clients, etc., it will be a very simple and quick
conversation.
In essence, the key to using this chiropractic marketing method
and creating solid, profitable joint ventures - that lead to a
whole heck of a lot of new patients and $$ - is to NOT approach
business owners from the perspective of setting up a business
relationship.
Instead, reach out and see how you can start a relationship with
them based on you adding value to their lives and businesses.
When you do, you won't even know what to do with all of the joint
venture opportunities you have to choose from.
When that happens, you'll watch your practice grow by leaps and
bounds.
Chiropractic Marketing, Marketing Chiropractic
|
Yesterday I took my kids to the Miami Seaquarium, and while there
I discovered a major flaw in the way most chiropractors think
about one of the most powerful chiropractic
marketing methods available to them.
While strolling from one salt water tank display to the next, I
came across a tank with, what was to me, a very interesting and
eye-opening explanation next to it.
I don't remember what the heck was in the tank, but I'll never
forget what was next to it.
This little plaque on the wall explained the relationship between
a host and a parasite.
I'm assuming that whatever was in the tank was a parasitic
organism living off some type of host, also in the tank.
Now, please keep in mind that some chiropractic marketing gurus
talk about joint ventures with other local businesses in your
area - an incredibly powerful chiropractic marketing method - as
a host/parasite relationship.
The host being the business owner who you're approaching for an
endorsement (with a loyal list of customers, clients, members,
etc.), and you, the parasite, feeding off of the goodwill and
endorsement the business owner gives you to his or her list.
Frankly, I'll even confess, I may have even taught it this way at
one point or another.
However, after reading the definition displayed on that little
plaque at the Seaquarium, of what a parasite really is, I'll
never explain this chiropractic marketing method that way again.
See if you can pick out the major flaw in creating joint ventures
when you approach them based on the definition of what a parasite
really is.
Here's the definition:
PARASITE: an organism that grows, feeds, and is sheltered on or
in a different organism while contributing nothing to the
survival of its host.
And, according to the American Heritage dictionary, here's
another definition: One who habitually takes advantage of the
generosity of others without making any useful return.
Hopefully, the flaw is quite obvious to you.
You see, when most chiropractors approach other business owners
or operators about doing a joint venture, they approach them with
the mindset and attitude of, "what can this person do for me".
Their whole entire approach to this powerful chiropractic
marketing method is, "let me see how many other businesses I can
get to endorse my business and help me make more money."
They have absolutely no concern for the owner's business or
enhanced success through the joint venture.
And, it's because of that exact parasitic mindset, that most
chiropractors either struggle to get joint ventures, or never end
up getting any at all.
Meanwhile, there's no more powerful chiropractic marketing or
practice-building method in existence than the joint venture.
When done right, with consistency, joint ventures can grow your
chiropractic practice quicker and larger than anything else out
there... and do it with zero advertising expense.
But, the first step to reaping the rewards of joint ventures, is
leaving behind the mindset of a parasite.
In other words, forget the idea of what other business owners and
operators can do for you.
Instead, think about what you can do for them FIRST.
The absolute best way to create and nurture very profitable joint
ventures, is to seek out non- competitive business owners and
approach them to see how you can help THEM build their businesses
and make more money.
Start by doing something of value for them.
Don't ask for anything in return.
Give value first. Help them first. Make them more money first.
Then, when it comes time for you to talk with them about
endorsing you and your chiropractic practice to their customers,
patients, clients, etc., it will be a very simple and quick
conversation.
In essence, the key to using this chiropractic marketing method
and creating solid, profitable joint ventures - that lead to a
whole heck of a lot of new patients and $$ - is to NOT approach
business owners from the perspective of setting up a business
relationship.
Instead, reach out and see how you can start a relationship with
them based on you adding value to their lives and businesses.
When you do, you won't even know what to do with all of the joint
venture opportunities you have to choose from.
When that happens, you'll watch your practice grow by leaps and
bounds.
Chiropractic Marketing, Marketing Chiropractic
|
Chocolate Feelings Of Joy
Chocolate Feelings Of Joy
When your mad sad or overly joyful there is one dessert that is always there for you, chocolate! But what is chocolate and why in our society is it so beloved? Chocolate is basically a seed from the tropical cacao tree, able to be changed into a variety of delectable deserts it has found its metamorphic substance into our hearts and homes.
We?ve all heard about the marvelous things that chocolate can do for our body. Rich in antioxidants and a rich source of flavonoids epicatechin and Gallic acid, which are thought to possess cardio protective properties. But just because something is good, doesn?t mean that we will all eat it, what truly draws us closer to chocolate, why do businesses want to use chocolate as one of their main marketing tools?
Simply, chocolate is the gift that keeps on giving. Chocolate coins are the new way to advertise and market products and services. The corporate world is always coming up with new and catchy ways to advertise their products and chocolate coins can advertise company logos or be used as an incentive program for personnel. Employees of the month programs are a good place to use these chocolate coins to reward the hard working individuals. Many chocolate companies are using a new technology called chocolography to transfer images and logos on to pieces of chocolate to create individual pieces.
The new technology allows an image, picture or message to be transferred on to the surface of the chocolate. Some companies are giving these corporate logo chocolate coins to business people attending business meetings, for trade show promotions and to thank their clients for their business. At the end of the day, for businesses, utilizing chocolate allows for a cost effective way to present or advertise a company or business. Using chocolate coins for advertising or celebrating special occasions puts an exclusive and novel twist on the idea of making a remarkable lasting impression that is also delicious.
What chocolate does for the consumer is summed up in how it makes them feel. Some of these benefits are:
1. Satisfies our senses
2. Soothes our nerves
3. Makes us feel good about ourselves
4. Provides health benefits
Whether it?s a small gift of gesture or a large gift of celebration, chocolate can take any shape to fit any need or occasion. Chocolate gifts, wedding favors, marketing tools; chocolate is able to transform into any form and tantalize all taste buds. It is a well known fact that chocolate increases our endorphins, actively producing a sense of well being, and serotonin, which acts as an anti-depressant.
Not many companies can offer over 8,000 molds that you can use to foster interest in your company, or offers exceptionally original shapes and design, creating exquisitely crated custom chocolate novelties. Specializing in creating custom made chocolate products in any shape or size, whether it?s a corporate chocolate gift, trade show giveaway, or recognition award gifts, any chocolate company should help you create one of a kind chocolate gifts, even if its something as crazy as a chocolate CD.
chocolate, marketing, chocolate gifts, chocolate marketing, chocolate joy, happy chocolate, emotion chocolate
|
When your mad sad or overly joyful there is one dessert that is always there for you, chocolate! But what is chocolate and why in our society is it so beloved? Chocolate is basically a seed from the tropical cacao tree, able to be changed into a variety of delectable deserts it has found its metamorphic substance into our hearts and homes.
We?ve all heard about the marvelous things that chocolate can do for our body. Rich in antioxidants and a rich source of flavonoids epicatechin and Gallic acid, which are thought to possess cardio protective properties. But just because something is good, doesn?t mean that we will all eat it, what truly draws us closer to chocolate, why do businesses want to use chocolate as one of their main marketing tools?
Simply, chocolate is the gift that keeps on giving. Chocolate coins are the new way to advertise and market products and services. The corporate world is always coming up with new and catchy ways to advertise their products and chocolate coins can advertise company logos or be used as an incentive program for personnel. Employees of the month programs are a good place to use these chocolate coins to reward the hard working individuals. Many chocolate companies are using a new technology called chocolography to transfer images and logos on to pieces of chocolate to create individual pieces.
The new technology allows an image, picture or message to be transferred on to the surface of the chocolate. Some companies are giving these corporate logo chocolate coins to business people attending business meetings, for trade show promotions and to thank their clients for their business. At the end of the day, for businesses, utilizing chocolate allows for a cost effective way to present or advertise a company or business. Using chocolate coins for advertising or celebrating special occasions puts an exclusive and novel twist on the idea of making a remarkable lasting impression that is also delicious.
What chocolate does for the consumer is summed up in how it makes them feel. Some of these benefits are:
1. Satisfies our senses
2. Soothes our nerves
3. Makes us feel good about ourselves
4. Provides health benefits
Whether it?s a small gift of gesture or a large gift of celebration, chocolate can take any shape to fit any need or occasion. Chocolate gifts, wedding favors, marketing tools; chocolate is able to transform into any form and tantalize all taste buds. It is a well known fact that chocolate increases our endorphins, actively producing a sense of well being, and serotonin, which acts as an anti-depressant.
Not many companies can offer over 8,000 molds that you can use to foster interest in your company, or offers exceptionally original shapes and design, creating exquisitely crated custom chocolate novelties. Specializing in creating custom made chocolate products in any shape or size, whether it?s a corporate chocolate gift, trade show giveaway, or recognition award gifts, any chocolate company should help you create one of a kind chocolate gifts, even if its something as crazy as a chocolate CD.
chocolate, marketing, chocolate gifts, chocolate marketing, chocolate joy, happy chocolate, emotion chocolate
|
Friday, July 27, 2012
Chiropractic Marketing: Is This Part Of Your Chiropractic Marketing?
Chiropractic Marketing: Is This Part Of Your Chiropractic Marketing?
As the truck pulled out in front of me, I sat there for a few minutes
thinking, "Hmmmm, maybe Trane is the type of air conditioner they
install.
Maybe it's the certification company behind their staff. Maybe it's
the
tools or machine they use to fix people's air conditioner. Or, maybe
it's
the name of their parent company or something." It wasn't until
many hours
later that I found out what they meant by "Trane", when... like the
computer nerd I am... I went online and Google'd it.
Fact of the matter is, how many people who see that truck, do you
think
actually take the time to find out what their tagline means by going
online
and doing some research? What do you think... uhhh.... maybe...
NONE! (With
the exception of the token person like me who has an insane
passion for
marketing.)
So, what's that mean exactly to the company with the tagline?
Well,that
unless someone's an air conditioning insider, they're not going to
have a
clue what that tagline is supposed to mean to them, so the
company's hard-
earned advertising dollars are completely wasted.
It's a mistake soooo many companies and professionals make in
their
marketing, chiropractors included. They make the mistake of trying
to be
cute in their chiropractic marketing instead of trying to be
compelling.
Rule #1 with your chiropractic marketing: It's better to be
compelling and
benefit-driven than it is just to be cute simply for cuteness sake.
Personally, I think this idea of crafting a memorable tagline has it's
roots in the brand advertising approach of many of the Fortune
500
companies.
Therapists see the way lots of big companies have these neat little
cutesy
taglines, and they follow in their footsteps with the creation of a
similar-style tagline for their practice.
Unfortunately, what most chiropractors don't understand is that
those big
Fortune 500 companies have a different aim and objective with
their
advertising than that of the typical chiropractor.
While the average chiropractor wants a response from their
chiropractic
marketing (i.e. new patients), the big companies are using these
taglines
in their advertising, NOT because they want response, but
because they're
after brand recognition.
Funny thing is, most of the time, marketing research shows that
even though
we remember lots of taglines, we don't always remember the
company who it
belongs to. Not only that, but, in many marketing studies, results
show
that even on the occasion that we do remember the company the
tagline
belongs to, we don't necessairly purchase any of their products or
services, and certainly not MORE products or services because of
the
tagline.
So, when using a cute, memorable tagline, companies may get
some additional
"recognition", but they don't necessarily generate additional
customers or
sales. Meanwhile, that's the entire point of your chiropractic
marketing:
to get new patients. Period.
Everything you include in your chiropractic marketing, should
increase the
response you're aiming for (i.e. generate you more leads, more
new
chiropractic patients, more referrals, etc.). So, how do you do that
with
your tagline, if you're using one?
Well, for one, don't try to come up with a tagline that people will
remember. Instead, come up with a tagline for your practice that
conveys a
big promise and desired benefit to your target market. In other
words, if
you're going to use a tagline, use a tagline that states the big
unique
benefit prospective patients are going to get with you that they
won't from
any other chiropractor.
Give prospective patients a powerful reason, in your tagline, to
choose
your chiropractic practice for their care. Be crystal clear in what
patients get with you that they don't elsewhere.
When in doubt, say it like it is. Again, it's always better to be clear
and
concise, than it is to try and be cute, and lose the clarity of your
chiropractic marketing message. Always remember, your goal when
using a
tagline is to make chiropractic WITH YOU more enticing, more
interesting,
more beneficial, and more unique.
Returning, quickly, to our earlier example, here are three ways the
air
conditioning company could have improved significantly on their
"Nothing
Stops A Trane" tagline:
"The Only Air Conditioning Unit You Never Have To Worry About"
"An Air
Conditioning Unit Designed To Continually Give You Cool Air While
Conserving Your Home's Energy!"
"The Only Air Conditioning Unit From One Of Fortune Magazines
List Of Most
Admired Companies" Now, think about how you can improve on
your
chiropractic practice's tagline.
Chiropractic Marketing, Marketing Chiropractic
|
As the truck pulled out in front of me, I sat there for a few minutes
thinking, "Hmmmm, maybe Trane is the type of air conditioner they
install.
Maybe it's the certification company behind their staff. Maybe it's
the
tools or machine they use to fix people's air conditioner. Or, maybe
it's
the name of their parent company or something." It wasn't until
many hours
later that I found out what they meant by "Trane", when... like the
computer nerd I am... I went online and Google'd it.
Fact of the matter is, how many people who see that truck, do you
think
actually take the time to find out what their tagline means by going
online
and doing some research? What do you think... uhhh.... maybe...
NONE! (With
the exception of the token person like me who has an insane
passion for
marketing.)
So, what's that mean exactly to the company with the tagline?
Well,that
unless someone's an air conditioning insider, they're not going to
have a
clue what that tagline is supposed to mean to them, so the
company's hard-
earned advertising dollars are completely wasted.
It's a mistake soooo many companies and professionals make in
their
marketing, chiropractors included. They make the mistake of trying
to be
cute in their chiropractic marketing instead of trying to be
compelling.
Rule #1 with your chiropractic marketing: It's better to be
compelling and
benefit-driven than it is just to be cute simply for cuteness sake.
Personally, I think this idea of crafting a memorable tagline has it's
roots in the brand advertising approach of many of the Fortune
500
companies.
Therapists see the way lots of big companies have these neat little
cutesy
taglines, and they follow in their footsteps with the creation of a
similar-style tagline for their practice.
Unfortunately, what most chiropractors don't understand is that
those big
Fortune 500 companies have a different aim and objective with
their
advertising than that of the typical chiropractor.
While the average chiropractor wants a response from their
chiropractic
marketing (i.e. new patients), the big companies are using these
taglines
in their advertising, NOT because they want response, but
because they're
after brand recognition.
Funny thing is, most of the time, marketing research shows that
even though
we remember lots of taglines, we don't always remember the
company who it
belongs to. Not only that, but, in many marketing studies, results
show
that even on the occasion that we do remember the company the
tagline
belongs to, we don't necessairly purchase any of their products or
services, and certainly not MORE products or services because of
the
tagline.
So, when using a cute, memorable tagline, companies may get
some additional
"recognition", but they don't necessarily generate additional
customers or
sales. Meanwhile, that's the entire point of your chiropractic
marketing:
to get new patients. Period.
Everything you include in your chiropractic marketing, should
increase the
response you're aiming for (i.e. generate you more leads, more
new
chiropractic patients, more referrals, etc.). So, how do you do that
with
your tagline, if you're using one?
Well, for one, don't try to come up with a tagline that people will
remember. Instead, come up with a tagline for your practice that
conveys a
big promise and desired benefit to your target market. In other
words, if
you're going to use a tagline, use a tagline that states the big
unique
benefit prospective patients are going to get with you that they
won't from
any other chiropractor.
Give prospective patients a powerful reason, in your tagline, to
choose
your chiropractic practice for their care. Be crystal clear in what
patients get with you that they don't elsewhere.
When in doubt, say it like it is. Again, it's always better to be clear
and
concise, than it is to try and be cute, and lose the clarity of your
chiropractic marketing message. Always remember, your goal when
using a
tagline is to make chiropractic WITH YOU more enticing, more
interesting,
more beneficial, and more unique.
Returning, quickly, to our earlier example, here are three ways the
air
conditioning company could have improved significantly on their
"Nothing
Stops A Trane" tagline:
"The Only Air Conditioning Unit You Never Have To Worry About"
"An Air
Conditioning Unit Designed To Continually Give You Cool Air While
Conserving Your Home's Energy!"
"The Only Air Conditioning Unit From One Of Fortune Magazines
List Of Most
Admired Companies" Now, think about how you can improve on
your
chiropractic practice's tagline.
Chiropractic Marketing, Marketing Chiropractic
|
Chiropractic Marketing: How To Boost Your Acquisition Of New Chiropractic Patients By 20 In 24 Hrs
Chiropractic Marketing: How To Boost Your Acquisition Of New Chiropractic Patients By 20 In 24 Hrs
Done right, this chiropractic marketing approach actually
requires LESS WORK and LESS TIME than what you're probably
doing right now.
Here's how it works:
First, take a look at the report of findings you do with
prospective patients.
Maybe it's a formal report of findings.
Or, maybe it's more of an informal consultation or process
you bring prospective patients through.
Regardless, how many of the prospective chiropractic
patients you meet with in a given week are actually coming
into your office "PRE- SOLD" on chiropractic care with you?
In other words, how many are coming in to your office having
already decided they want chiropractic care with you and are
ready to write your office a check immediately?
For most doctors, not many.
Most chiropractors rely on some type of report of findings
to show prospective patients why they need chiropractic
care.
Most doctors are thrilled to get prospective patients into
their office for some type of appointment. This way they can
bring them through some type of report of findings and
hopefully convince them of the value of chiropractic care.
But, frankly, this way of trying to convert prospective
patients into paying patients is incredbily inefficient,
wastes tons of time, and burns out a lot of chiropractors.
If you're at all like most chiropractors, this is similar to
how you feel about the typical way chiropractors are taught
to meet with prospective patients.
It just stinks!
But, thank goodness, there's a better, more effective,
easier way.
Here it is:
Make sure every prospective patient who walks into your
office, comes in already PRE-SOLD on chiropractic care with
you and ready to invest (financially) in their health.
Stop meeting with people you have to "sell" on the value of
chiropractic care.
That's just nuts.
You're not a salesman or saleswoman, right?
That's not why you got into chiropractic care, right? To
sell?
Instead, make sure you only meet with prospective patients
who are "sold" on getting chiropractic care with you,
*BEFORE* they ever walk in your door.
This way, your report of findings, your persuasion skills,
and your "sales skills" are all irrelevant.
This way you don't have to be a "smooth talker", you don't
have to "sell".
Because when people are coming in to your office PRE-SOLD on
chiropractic care with you, it's no longer about how good
you do a report of findings. Or, how persuasive you are when
talking about chiropractic.
They've already decided they want to become your patient...
BEFORE you've said one word to them.
So, how do you do that, you're wondering?
How do you pre-sell prospective patients before they walk in
your door?
You do it with your marketing, that's how.
Always remember, the purpose of your marketing is to make
"selling chiropractic" unnecessary.
In other words, the purpose of your marketing is to bring
people into your office pre-sold on chiropractic care with
you, so you DON'T have to do any "selling".
Think about it like this...
Have you ever purchased anything where you knew you were
going to buy it before you walked in the store?
If so, you were PRE-SOLD.
I'm sure in that instance your purchase had nothing to do
with any sales presentation or something the clerk said to
you, right?
You walked in there ready to buy... ready to invest.
And, because of that, someone "selling you" was completely
unnecessary.
When your marketing does that for you... when it brings
people in pre-sold... meeting with prospective patients and
growing your practice become extremely fun (and lucrative)!
This is why you should never just throw together marketing
for your practice.
It's certainly why you should also never avoid marketing,
that's for sure.
Because doing either simply sets you up to meet with people
that are going to need to be SOLD by you on chiropractic
care.
And, when that happens you waste a lot of time, convert far
less people into paying patients, and make a lot less money.
Chiropractic Marketing, Marketing Chiropractic,
|
Done right, this chiropractic marketing approach actually
requires LESS WORK and LESS TIME than what you're probably
doing right now.
Here's how it works:
First, take a look at the report of findings you do with
prospective patients.
Maybe it's a formal report of findings.
Or, maybe it's more of an informal consultation or process
you bring prospective patients through.
Regardless, how many of the prospective chiropractic
patients you meet with in a given week are actually coming
into your office "PRE- SOLD" on chiropractic care with you?
In other words, how many are coming in to your office having
already decided they want chiropractic care with you and are
ready to write your office a check immediately?
For most doctors, not many.
Most chiropractors rely on some type of report of findings
to show prospective patients why they need chiropractic
care.
Most doctors are thrilled to get prospective patients into
their office for some type of appointment. This way they can
bring them through some type of report of findings and
hopefully convince them of the value of chiropractic care.
But, frankly, this way of trying to convert prospective
patients into paying patients is incredbily inefficient,
wastes tons of time, and burns out a lot of chiropractors.
If you're at all like most chiropractors, this is similar to
how you feel about the typical way chiropractors are taught
to meet with prospective patients.
It just stinks!
But, thank goodness, there's a better, more effective,
easier way.
Here it is:
Make sure every prospective patient who walks into your
office, comes in already PRE-SOLD on chiropractic care with
you and ready to invest (financially) in their health.
Stop meeting with people you have to "sell" on the value of
chiropractic care.
That's just nuts.
You're not a salesman or saleswoman, right?
That's not why you got into chiropractic care, right? To
sell?
Instead, make sure you only meet with prospective patients
who are "sold" on getting chiropractic care with you,
*BEFORE* they ever walk in your door.
This way, your report of findings, your persuasion skills,
and your "sales skills" are all irrelevant.
This way you don't have to be a "smooth talker", you don't
have to "sell".
Because when people are coming in to your office PRE-SOLD on
chiropractic care with you, it's no longer about how good
you do a report of findings. Or, how persuasive you are when
talking about chiropractic.
They've already decided they want to become your patient...
BEFORE you've said one word to them.
So, how do you do that, you're wondering?
How do you pre-sell prospective patients before they walk in
your door?
You do it with your marketing, that's how.
Always remember, the purpose of your marketing is to make
"selling chiropractic" unnecessary.
In other words, the purpose of your marketing is to bring
people into your office pre-sold on chiropractic care with
you, so you DON'T have to do any "selling".
Think about it like this...
Have you ever purchased anything where you knew you were
going to buy it before you walked in the store?
If so, you were PRE-SOLD.
I'm sure in that instance your purchase had nothing to do
with any sales presentation or something the clerk said to
you, right?
You walked in there ready to buy... ready to invest.
And, because of that, someone "selling you" was completely
unnecessary.
When your marketing does that for you... when it brings
people in pre-sold... meeting with prospective patients and
growing your practice become extremely fun (and lucrative)!
This is why you should never just throw together marketing
for your practice.
It's certainly why you should also never avoid marketing,
that's for sure.
Because doing either simply sets you up to meet with people
that are going to need to be SOLD by you on chiropractic
care.
And, when that happens you waste a lot of time, convert far
less people into paying patients, and make a lot less money.
Chiropractic Marketing, Marketing Chiropractic,
|
Thursday, July 26, 2012
Chiropractic Marketing Changes Forever On July 15th
Chiropractic Marketing Changes Forever On July 15th
Some doctors are panicking about the pending price increase
hitting us on July 15, 2007.
Meanwhile, other doctors are chuckling with delight.
What price increase am I referring too, and why are some doctors
excited while others are totally bummed?
The answer in a second.
First, a quick chiropractic marketing question...
What is the worst number in the entire chiropractic profession...
especially chiropractic marketing?
Yeah... the worst number... what is it?
Do you have any idea?
At a loss?
Ahhhh, I'll just give you the answer.
The worst number in the entire chiropractic profession (and
chiropractic marketing, in particular) is the number ONE.
ONE of anything in the chiropractic profession is a bad thing.
For example:
ONE person in your office who knows how to use your computer
system... a bad thing.
ONE business in your area responsible for all of your
professional referrals... a bad thing.
ONE patient-attraction method for your office... a bad thing.
And, ONE chiropractic marketing medium used to promote your
office... a bad thing.
Think about it like this:
Anytime you have ONE of anything you and your practice are
extremely vulnerable.
What happens if the ONE person in your office who knows how to
use your computer system quits.?
Then what?
What happens if the ONE business in your area who's referring
people to your practice decides to stop referring?
Then what?
And, what happens if something radical happens with the one
chiropractic marketing method or chiropractic marketing medium
you're using right now to promote your practice?
Then what?
I'll tell you what...
PANIC!
And, that's what some chiropractors are doing right now as we get
closer to July, 15, 2007.
What happens on July 15, 2007, you're wondering.
The postage rates for direct mail go up again, that's what. And,
some pretty significantly.
If you have the stomach for it, you can get a quick glimpse at
these new price increases by going to the USPS website.
Frankly, for the doctors who have yet to embrace the Internet as
a serious chiropractic marketing medium, these postage increases
are just another shot to their pockets.
But, as history has shown us, this is what happens to businesses
and professional practices when they rely on just ONE marketing
method or medium.
When something happens or changes with that ONE approach they're
screwed (excuse the frankness).
How the chiropractors relying on just offline chiropractic
marketing don't see the power of the Internet to grow their
practice is beyond me!
Truly!
I mean, let's look at the statistics:
* 70% of American adults already use the Internet. That currently
represents about 141 million people.
* 91% send or read email and 91% use a search engine to find
information.
* 65% of American adult Internet users, about 92 million people,
use the Internet on an average day (that is, on any given day).
And, those numbers are certainly only going to increase as more
and more people come online everyday, right?
Add into that the fact that with the Internet it costs pennies to
reach those people compared to offline (direct mail), and,
online, those people can be reached with video and audio messages
at no additional cost, and it should become obvious why the
Internet has quickly become an explosive marketing vehicle for
chiropractors.
If you haven't seen the video case study of how Dr. Eric Mintz
generated an additional $11,500.00 for his practice in just 30
days using our online chiropractic marketing technology, you can
do that by going here:
This is why the chiropractors who are using the Chiropractic
Dashboard are chuckling about the postage rate increases.
Because it doesn't effect them in any way. Really, if anything,
it helps them.
It helps them because they know that some of their competition
who relies solely on direct mail to promote their practices will
either stop using direct mail, reduce what they're doing right
now, or simply make less money from their current chiropractic
marketing.
Either way, the docs using the Internet benefit.
The moral of the story:
1. Never rely on ONE of anything in your practice. It makes you
vulnerable. And, it's only a matter of time before that ONE thing
is changed, tweaked, altered, etc., leaving you panic stricken.
2. Start promoting your practice online today. No longer is it
the wave of the future in chiropractic marketing. It's here now!
Think about it.
Chiropractic Marketing, Marketing Chiropractic
|
Some doctors are panicking about the pending price increase
hitting us on July 15, 2007.
Meanwhile, other doctors are chuckling with delight.
What price increase am I referring too, and why are some doctors
excited while others are totally bummed?
The answer in a second.
First, a quick chiropractic marketing question...
What is the worst number in the entire chiropractic profession...
especially chiropractic marketing?
Yeah... the worst number... what is it?
Do you have any idea?
At a loss?
Ahhhh, I'll just give you the answer.
The worst number in the entire chiropractic profession (and
chiropractic marketing, in particular) is the number ONE.
ONE of anything in the chiropractic profession is a bad thing.
For example:
ONE person in your office who knows how to use your computer
system... a bad thing.
ONE business in your area responsible for all of your
professional referrals... a bad thing.
ONE patient-attraction method for your office... a bad thing.
And, ONE chiropractic marketing medium used to promote your
office... a bad thing.
Think about it like this:
Anytime you have ONE of anything you and your practice are
extremely vulnerable.
What happens if the ONE person in your office who knows how to
use your computer system quits.?
Then what?
What happens if the ONE business in your area who's referring
people to your practice decides to stop referring?
Then what?
And, what happens if something radical happens with the one
chiropractic marketing method or chiropractic marketing medium
you're using right now to promote your practice?
Then what?
I'll tell you what...
PANIC!
And, that's what some chiropractors are doing right now as we get
closer to July, 15, 2007.
What happens on July 15, 2007, you're wondering.
The postage rates for direct mail go up again, that's what. And,
some pretty significantly.
If you have the stomach for it, you can get a quick glimpse at
these new price increases by going to the USPS website.
Frankly, for the doctors who have yet to embrace the Internet as
a serious chiropractic marketing medium, these postage increases
are just another shot to their pockets.
But, as history has shown us, this is what happens to businesses
and professional practices when they rely on just ONE marketing
method or medium.
When something happens or changes with that ONE approach they're
screwed (excuse the frankness).
How the chiropractors relying on just offline chiropractic
marketing don't see the power of the Internet to grow their
practice is beyond me!
Truly!
I mean, let's look at the statistics:
* 70% of American adults already use the Internet. That currently
represents about 141 million people.
* 91% send or read email and 91% use a search engine to find
information.
* 65% of American adult Internet users, about 92 million people,
use the Internet on an average day (that is, on any given day).
And, those numbers are certainly only going to increase as more
and more people come online everyday, right?
Add into that the fact that with the Internet it costs pennies to
reach those people compared to offline (direct mail), and,
online, those people can be reached with video and audio messages
at no additional cost, and it should become obvious why the
Internet has quickly become an explosive marketing vehicle for
chiropractors.
If you haven't seen the video case study of how Dr. Eric Mintz
generated an additional $11,500.00 for his practice in just 30
days using our online chiropractic marketing technology, you can
do that by going here:
This is why the chiropractors who are using the Chiropractic
Dashboard are chuckling about the postage rate increases.
Because it doesn't effect them in any way. Really, if anything,
it helps them.
It helps them because they know that some of their competition
who relies solely on direct mail to promote their practices will
either stop using direct mail, reduce what they're doing right
now, or simply make less money from their current chiropractic
marketing.
Either way, the docs using the Internet benefit.
The moral of the story:
1. Never rely on ONE of anything in your practice. It makes you
vulnerable. And, it's only a matter of time before that ONE thing
is changed, tweaked, altered, etc., leaving you panic stricken.
2. Start promoting your practice online today. No longer is it
the wave of the future in chiropractic marketing. It's here now!
Think about it.
Chiropractic Marketing, Marketing Chiropractic
|
Chiropractic Marketing 101: Your Number One Most Valuable Chiropractic Asset
Chiropractic Marketing 101: Your Number One Most Valuable Chiropractic Asset
There's one thing in your entire chiropractic practice
that's worth way more than anything and everything else
combined.
It's the one thing that - if taken care of properly - can
multiply your chiropractic marketing ROI and income very,
very quickly.
It's also the one thing that - if *not* taken care of
properly - will... not "can"... will... prevent you from
ever having a large thriving chiropractic practice.
Can you guess what it is?
No?
Alright, alright, I'll just tell you.
The number one most valuable thing you have in your entire
chiropractic practice is your list of patients.
Not just the list, the *relationship* you have with your
patients.
You see, it doesn't matter how much your chiropractic tables
are worth, your computer is worth, your office space is
worth, without a large herd of loyal patients, all those
things are worthless.
On the other hand, your entire office space could burn to
the ground (God forbid) and if you have a large herd of
loyal patients you can still make money.
The key to this entire chiropractic marketing equation is
having a large herd of loyal patients.
Not just any patients. A herd of loyal patients.
There's a difference.
Let me explain what I mean...
Herd = a group of patients that you nurture, take care of,
and that appreciate your relationship.
Loyal = patients who look forward to hearing from you and
seeing you.
There's a subtle point that I want you to get.
There's a massive difference between just having a bunch of
patients and having a herd of loyal patients.
A herd of patients schedule and keep more appointments.
A herd of patients refer more of their family and friends.
A herd of patients respond much better to new chiropractic
marketing offers.
A herd of patients spend more money with you and lead to a
much larger net cash flow.
The closer and closer your patient list gets to becoming a
herd of loyal patients, the more it becomes worth.
The farther it moves away from being a herd of loyal
patients the less it becomes worth.
The key for you is in creating a responsive, well-taken-
care-of, nurtured HERD, via your chiropractic marketing.
So, how do you do that?
It's actually pretty simple.
Frequent Contact via your chiropractic marketing.
It's critical... and I mean critical... that you contact
your patients and past patients, in some way shape or form,
every single month.
Marketing studies show that every month that goes by that
you don't do some type of chiropractic marketing and contact
your list, the list loses 10% of it's value.
After 10 months of not contacting your list of past
patients, let's say, that list becomes worthless.
In other words, at that point, you may just as well contact
a random list of people from the white pages in the
telephone book.
You'd most likely get the same terrible response.
By frequently contacting your list of patients and past
patients (and even prospective patients) every month, you
maintain what's called top of the mind awareness.
When patients think of relieving pain, because you're
regularly contacting them, you're the first thing they think
of.
Not taking Tylenol, using a heating pad, going to a massage
therapist, or anything else. They think of you.
And, when someone they know is in pain, stressed, etc.,
you're the first thing that pops into their mind.
Plain and simple, regular chiropractic marketing and
frequent contact with your patients produces steady patient
appointments, less no-shows and cancellations, more
referrals, and more income for you.
Period.
Chiropractic Marketing, Marketing Chiropractic
|
There's one thing in your entire chiropractic practice
that's worth way more than anything and everything else
combined.
It's the one thing that - if taken care of properly - can
multiply your chiropractic marketing ROI and income very,
very quickly.
It's also the one thing that - if *not* taken care of
properly - will... not "can"... will... prevent you from
ever having a large thriving chiropractic practice.
Can you guess what it is?
No?
Alright, alright, I'll just tell you.
The number one most valuable thing you have in your entire
chiropractic practice is your list of patients.
Not just the list, the *relationship* you have with your
patients.
You see, it doesn't matter how much your chiropractic tables
are worth, your computer is worth, your office space is
worth, without a large herd of loyal patients, all those
things are worthless.
On the other hand, your entire office space could burn to
the ground (God forbid) and if you have a large herd of
loyal patients you can still make money.
The key to this entire chiropractic marketing equation is
having a large herd of loyal patients.
Not just any patients. A herd of loyal patients.
There's a difference.
Let me explain what I mean...
Herd = a group of patients that you nurture, take care of,
and that appreciate your relationship.
Loyal = patients who look forward to hearing from you and
seeing you.
There's a subtle point that I want you to get.
There's a massive difference between just having a bunch of
patients and having a herd of loyal patients.
A herd of patients schedule and keep more appointments.
A herd of patients refer more of their family and friends.
A herd of patients respond much better to new chiropractic
marketing offers.
A herd of patients spend more money with you and lead to a
much larger net cash flow.
The closer and closer your patient list gets to becoming a
herd of loyal patients, the more it becomes worth.
The farther it moves away from being a herd of loyal
patients the less it becomes worth.
The key for you is in creating a responsive, well-taken-
care-of, nurtured HERD, via your chiropractic marketing.
So, how do you do that?
It's actually pretty simple.
Frequent Contact via your chiropractic marketing.
It's critical... and I mean critical... that you contact
your patients and past patients, in some way shape or form,
every single month.
Marketing studies show that every month that goes by that
you don't do some type of chiropractic marketing and contact
your list, the list loses 10% of it's value.
After 10 months of not contacting your list of past
patients, let's say, that list becomes worthless.
In other words, at that point, you may just as well contact
a random list of people from the white pages in the
telephone book.
You'd most likely get the same terrible response.
By frequently contacting your list of patients and past
patients (and even prospective patients) every month, you
maintain what's called top of the mind awareness.
When patients think of relieving pain, because you're
regularly contacting them, you're the first thing they think
of.
Not taking Tylenol, using a heating pad, going to a massage
therapist, or anything else. They think of you.
And, when someone they know is in pain, stressed, etc.,
you're the first thing that pops into their mind.
Plain and simple, regular chiropractic marketing and
frequent contact with your patients produces steady patient
appointments, less no-shows and cancellations, more
referrals, and more income for you.
Period.
Chiropractic Marketing, Marketing Chiropractic
|
4 Ways To Build Trust And Fire Up Your Marketing
4 Ways To Build Trust And Fire Up Your Marketing
It's been a rough few seasons. "Consumers are fatigued by the stresses brought on by world disorder," says Morney Schlebusch, president of OSD Marketing, an advertising agency in Sydney, Australia. "Aussies are starving for relationships they can understand with entities they can trust. This represents a great opportunity for brands to gain a foothold in consumers' minds."
You ought to focus on how you can demonstrate to customers that, no matter what goes on around the world, you, at least, can be trusted. Mind you, trust isn't something you can fake. You must sincerely mean what you say and do. But there's no reason to be shy about getting out the message.
Here are four practical ways to market trustworthiness.
1. Honor exceptional promises. Many companies claim service but few deliver. If you make promises you cannot keep, you're doing business on the consumer fault line. Then it's only a matter of time. Customers will eventually cease to believe anything you have to say or offer. False promises not only waste resources, they bankrupt brand equity. To gain market share, think creatively about what you can guarantee that will make you stand out. "Tell customers you'll return every inquiry within 12 hours or that all appointments will be met on time," suggests Eve Codling, a marketing consultant based in Sydney. "State some facts that distinguish you from the competition and do them over and over again."
2. Watch your language. Your fab new widget will not "revolutionize" business or "totally change" life as we know it. Consumers are tired of howitzer marketing. They've seen and heard it all. These days, keep it straight and simple. "Use terms that are direct, on message," advises John Garrett, director of marketing for Hair Alert, a Sydney based hair care franchisee. "Whether it's two-for-one or 0% financing, stick to the brand-sell formula." You can also use humor to crack the trust wall, he says, so long as it's on message and makes customers remember you. "Humor disarms the skeptic."
3. Work the relationship. The best methods for forging connections with customers will vary with the industry. But technology has multiplied your options. With the CAN-SPAM law and all the filtering software, e-mail marketing is used more effectively now to retain and reward valued customers ? in other words, to build trust. (Customer acquisition is moving into direct mail and other channels.) Password-protected Web sites and premiums also provide possibilities that can satisfy your best customers. Still, you don't need bells and whistles to show customers you care. Send personal thank-you notes. Call valued customers to chat about deals and sales. Don't take any such customer for granted. "Relationships are reciprocal, meaning I'll tell you a secret if you tell me one," says Craig Wheeler, president of Security Industry Brokers, a Sydney based Security Brokerage firm. An old ad adage says if you admit a negative, you gain a positive, says Wheeler. "So a car dealer might admit that shopping for cars is an awful process. Or a retailer could apologize for its poor parking situation." The idea is to admit sincere vulnerability, which, over time, builds trust.
4. Get customers to vouch for you. "To overcome suspicion and win trust, include lots of customer testimonials in your marketing, with full names, cities and states, to show the results that real people get using your product," says Gary King, director of KingAds. The cheapest and most effective marketing, of course, is one friend recommending your product to another. Whatever you do to build customer referrals and word of mouth ? including frequent-buyer programs, prizes or discounts ? will be well worth it.
Visit http://www.OfficialSoftwareDownloads.com to learn much more.
business marketing,business opportunity,advertising for business,best business practice,business articles,money,make money,market business
|
It's been a rough few seasons. "Consumers are fatigued by the stresses brought on by world disorder," says Morney Schlebusch, president of OSD Marketing, an advertising agency in Sydney, Australia. "Aussies are starving for relationships they can understand with entities they can trust. This represents a great opportunity for brands to gain a foothold in consumers' minds."
You ought to focus on how you can demonstrate to customers that, no matter what goes on around the world, you, at least, can be trusted. Mind you, trust isn't something you can fake. You must sincerely mean what you say and do. But there's no reason to be shy about getting out the message.
Here are four practical ways to market trustworthiness.
1. Honor exceptional promises. Many companies claim service but few deliver. If you make promises you cannot keep, you're doing business on the consumer fault line. Then it's only a matter of time. Customers will eventually cease to believe anything you have to say or offer. False promises not only waste resources, they bankrupt brand equity. To gain market share, think creatively about what you can guarantee that will make you stand out. "Tell customers you'll return every inquiry within 12 hours or that all appointments will be met on time," suggests Eve Codling, a marketing consultant based in Sydney. "State some facts that distinguish you from the competition and do them over and over again."
2. Watch your language. Your fab new widget will not "revolutionize" business or "totally change" life as we know it. Consumers are tired of howitzer marketing. They've seen and heard it all. These days, keep it straight and simple. "Use terms that are direct, on message," advises John Garrett, director of marketing for Hair Alert, a Sydney based hair care franchisee. "Whether it's two-for-one or 0% financing, stick to the brand-sell formula." You can also use humor to crack the trust wall, he says, so long as it's on message and makes customers remember you. "Humor disarms the skeptic."
3. Work the relationship. The best methods for forging connections with customers will vary with the industry. But technology has multiplied your options. With the CAN-SPAM law and all the filtering software, e-mail marketing is used more effectively now to retain and reward valued customers ? in other words, to build trust. (Customer acquisition is moving into direct mail and other channels.) Password-protected Web sites and premiums also provide possibilities that can satisfy your best customers. Still, you don't need bells and whistles to show customers you care. Send personal thank-you notes. Call valued customers to chat about deals and sales. Don't take any such customer for granted. "Relationships are reciprocal, meaning I'll tell you a secret if you tell me one," says Craig Wheeler, president of Security Industry Brokers, a Sydney based Security Brokerage firm. An old ad adage says if you admit a negative, you gain a positive, says Wheeler. "So a car dealer might admit that shopping for cars is an awful process. Or a retailer could apologize for its poor parking situation." The idea is to admit sincere vulnerability, which, over time, builds trust.
4. Get customers to vouch for you. "To overcome suspicion and win trust, include lots of customer testimonials in your marketing, with full names, cities and states, to show the results that real people get using your product," says Gary King, director of KingAds. The cheapest and most effective marketing, of course, is one friend recommending your product to another. Whatever you do to build customer referrals and word of mouth ? including frequent-buyer programs, prizes or discounts ? will be well worth it.
Visit http://www.OfficialSoftwareDownloads.com to learn much more.
business marketing,business opportunity,advertising for business,best business practice,business articles,money,make money,market business
|
Chinese Hisense For 5 Consecutive Years Of The Best Corporate Public Image Award
Chinese Hisense For 5 Consecutive Years Of The Best Corporate Public Image Award
Hisense Group is a large electronic information industry group, was established in 1969.
Hisense adhere to the technology of establishing enterprises, the sound operation development strategy in order to optimize the industrial structure, based on technological innovation as the driving force, capital operation as a lever, sustained and healthy development. Into the 21st century, Hisense R amp D strength with a strong backing, with excellent international management team to support accelerated the pace of industrial expansion, forming a multi media, home appliances, communications, IT intelligence system, the modern version of home and service industries block. 2008 Hisense Group realized sales income of 48.9 billion, in China s electronic information companies in the top hundred.
Hisense has Hisense Electric (600060), and Kelon Electrical (000,921) 2 respectively in Shanghai, Shenzhen and Hong Kong listed company, is the only one holding both Hisense (Hisense), Kelon (Kelon) and Rong Sheng (Ronshen) three well known brand enterprise groups in China. Hisense TV, Hisense air conditioners, refrigerators Hisense, Hisense phones, Kelon air conditioners, refrigerators capacity all the elected voice of the Chinese famous brand, Hisense TV, Hisense air conditioners, Hisense refrigerators have all been named National Inspection free products, Hisense TV was the first national export exemption qualifications.
Hisense is the first national innovative enterprises, the national innovation system, R amp D center pilot units, the Central Propaganda Department, the State Council jointly nominated by the SAC and the Central Propaganda Department of the top ten typical state owned enterprises, with state level enterprise technical centers, state level post doctoral research station State the outcome of industrialization base 863, the State Torch Program Software Industrial Base, State Key Laboratory of digital multimedia technology. Hisense in Qingdao, Shenzhen, Shunde, North America and Europe to build a R amp D institutions, initially to establish global R amp D system. Scientific and highly efficient technology innovation system, so that Hisense s technology innovation is always walking in the forefront of the domestic counterparts.
At present, Hisense in South Africa, Egypt, Algeria and other places have a production base in the world with 15 overseas branches, the products are exported to more than 130 countries and regions.
Recently, the fifth Best Corporate Public Image Community in Beijing, announced the selection results, Hisense and other 25 companies topped the 2009 Best Corporate Public Image Award Hall of Fame. Concern that the household electrical appliance enterprises Hisense has been granted such an award for 5 consecutive years, this is also just won the eighth, following Hisense China s Most Respected Enterprises title, got an authoritative body and the general public is another highly praised.
Based on the current selection in the past year, global financial environment, a greater emphasis on the sound development of enterprises based on its own premise that a comprehensive evaluation and the public the impression, Hisense in various indicators in order to perfect the performance evaluation experts has won unanimous high marks to achieve has the honor of the five in a row. Hisense that: In the context of economic globalization, the competitiveness of business ethics is becoming a future strategic core competitiveness of enterprises. After 40 years of innovation and development, technology is the root, quality first, credit for the Road, the responsibility to re has accumulated for the Hisense perplexed philosophy, also received recognition and trust of consumers.
It is learned that the global financial crisis has seriously affected in 2009, Hisense Group achieved annual sales income of 56 billion yuan, profit up 96 . At the same time, Hisense Electric directional issuance is approved, Hisense Kelon re approved, long term incentive for enterprises to further energize; from development to high end boutique to take the lead in developing international standards for LED backlight, Hisense, China s electronics industry to create the first of its kind.
In 2009, Hisense continued commitment to public welfare undertakings, funded 100 million yuan to establish a charitable benefits the old project Screen Love Fund after the five year plan period, and the provincial cities of Charity and 17 civilian agencies, to help guaranteeing that poverty stricken elderly people in Shandong province, so that they can watch television and feeling through the screens directly to the state and social development; the eve of Teacher s Day in 2009, Hisense has invested 13.8 million yuan in support of Qingdao educational development. In the green, environmental protection, Hisense has been advocating for new technology driven energy reduction in 2009 is also launched a more energy efficient 360 ? DC inverter air conditioners and refrigerators 6A, its acoustic capacity the first to introduce the brand star fifth generation energy efficient refrigerators, Japanese consumption of electricity is only 0.25 degrees, the record lowest in the world.
A result of the corporate social responsibility and sustainable development, the outstanding performance, Hisense repeatedly awarded Best Corporate Public Image Award, China s most respected enterprises , Best Employer and other honorary titles.
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Hisense Group is a large electronic information industry group, was established in 1969.
Hisense adhere to the technology of establishing enterprises, the sound operation development strategy in order to optimize the industrial structure, based on technological innovation as the driving force, capital operation as a lever, sustained and healthy development. Into the 21st century, Hisense R amp D strength with a strong backing, with excellent international management team to support accelerated the pace of industrial expansion, forming a multi media, home appliances, communications, IT intelligence system, the modern version of home and service industries block. 2008 Hisense Group realized sales income of 48.9 billion, in China s electronic information companies in the top hundred.
Hisense has Hisense Electric (600060), and Kelon Electrical (000,921) 2 respectively in Shanghai, Shenzhen and Hong Kong listed company, is the only one holding both Hisense (Hisense), Kelon (Kelon) and Rong Sheng (Ronshen) three well known brand enterprise groups in China. Hisense TV, Hisense air conditioners, refrigerators Hisense, Hisense phones, Kelon air conditioners, refrigerators capacity all the elected voice of the Chinese famous brand, Hisense TV, Hisense air conditioners, Hisense refrigerators have all been named National Inspection free products, Hisense TV was the first national export exemption qualifications.
Hisense is the first national innovative enterprises, the national innovation system, R amp D center pilot units, the Central Propaganda Department, the State Council jointly nominated by the SAC and the Central Propaganda Department of the top ten typical state owned enterprises, with state level enterprise technical centers, state level post doctoral research station State the outcome of industrialization base 863, the State Torch Program Software Industrial Base, State Key Laboratory of digital multimedia technology. Hisense in Qingdao, Shenzhen, Shunde, North America and Europe to build a R amp D institutions, initially to establish global R amp D system. Scientific and highly efficient technology innovation system, so that Hisense s technology innovation is always walking in the forefront of the domestic counterparts.
At present, Hisense in South Africa, Egypt, Algeria and other places have a production base in the world with 15 overseas branches, the products are exported to more than 130 countries and regions.
Recently, the fifth Best Corporate Public Image Community in Beijing, announced the selection results, Hisense and other 25 companies topped the 2009 Best Corporate Public Image Award Hall of Fame. Concern that the household electrical appliance enterprises Hisense has been granted such an award for 5 consecutive years, this is also just won the eighth, following Hisense China s Most Respected Enterprises title, got an authoritative body and the general public is another highly praised.
Based on the current selection in the past year, global financial environment, a greater emphasis on the sound development of enterprises based on its own premise that a comprehensive evaluation and the public the impression, Hisense in various indicators in order to perfect the performance evaluation experts has won unanimous high marks to achieve has the honor of the five in a row. Hisense that: In the context of economic globalization, the competitiveness of business ethics is becoming a future strategic core competitiveness of enterprises. After 40 years of innovation and development, technology is the root, quality first, credit for the Road, the responsibility to re has accumulated for the Hisense perplexed philosophy, also received recognition and trust of consumers.
It is learned that the global financial crisis has seriously affected in 2009, Hisense Group achieved annual sales income of 56 billion yuan, profit up 96 . At the same time, Hisense Electric directional issuance is approved, Hisense Kelon re approved, long term incentive for enterprises to further energize; from development to high end boutique to take the lead in developing international standards for LED backlight, Hisense, China s electronics industry to create the first of its kind.
In 2009, Hisense continued commitment to public welfare undertakings, funded 100 million yuan to establish a charitable benefits the old project Screen Love Fund after the five year plan period, and the provincial cities of Charity and 17 civilian agencies, to help guaranteeing that poverty stricken elderly people in Shandong province, so that they can watch television and feeling through the screens directly to the state and social development; the eve of Teacher s Day in 2009, Hisense has invested 13.8 million yuan in support of Qingdao educational development. In the green, environmental protection, Hisense has been advocating for new technology driven energy reduction in 2009 is also launched a more energy efficient 360 ? DC inverter air conditioners and refrigerators 6A, its acoustic capacity the first to introduce the brand star fifth generation energy efficient refrigerators, Japanese consumption of electricity is only 0.25 degrees, the record lowest in the world.
A result of the corporate social responsibility and sustainable development, the outstanding performance, Hisense repeatedly awarded Best Corporate Public Image Award, China s most respected enterprises , Best Employer and other honorary titles.
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|
Wednesday, July 25, 2012
China Jewelry Industry Development Status And Prospects
China Jewelry Industry Development Status And Prospects
In 2004, China s jewelry sales reached 120 billion yuan, 600 times in 1980, exports totaled 4.45 billion U.S. dollars. Jewelry and related industry employees from the original 2 million people in the development to the present 200 million people.
China is the world s largest jade, jade processing and consuming countries, pearl of the world s pearl output is over 95 of total output, platinum, gold, diamonds and other jewelry annual consumption also ranks in the world. China has fostered a number of jewelry features industrial base; China in diamonds, gemstones and jewelry inlaid Cutting and processing has become an important base for the world s attention. A large number of outstanding enterprises have also come to the fore, growth of Chinese famous brand.
Specifically, China s jewelry industry has the following advantages and features:
1, China s jewelry industry has emerged a group of outstanding brands, to become the backbone of development of the industry. Following the 2004 nine gold jewelry brand Chinese Famous Brand Strategy Promotion Committee has been selected as China Famous Brand , this year there are 11 jewelry enterprise product to obtain the China Famous Brand title.
2, our country, including the diamond jewelry industry, including embedded with a considerable level and ability. According to statistics, Hong Kong is almost 100 of the inlaid jewelry is processed in the mainland, the mainland has more than 200 processing plants all year round for foreign jewelry, the annual output value of more than 30 billion U.S. dollars. We also have more than 300 plants have the ability to process foreign orders. It can be said, in the jewelry inlaid processing, China has become the world s jewelry processing center capacity and foundation.
3, China is not only the world s diamond consuming country is the world s most important diamond processing centers. In the industry, the technological level of China s diamond processing a wide range of international peer recognition and praise in order to fine known to small and medium size processing of diamond based Chinese workers in the minds of merchants and consumers is the good jobs and excellent work, a synonym. Therefore, China s rough diamonds in the world market have a strong competitive edge. China s current annual processing capacity of 3 million karats of diamonds, employing 18,000 people.
4, China s stone carving, jade carving, unique, is a rich cultural content industry. Jade produced in Myanmar, but the market is in China, from the number to see 80 of the raw material processing and sales in China, from the quality point of view, since the Asian financial crisis, China is becoming a major high grade jade markets. 5 In recent years, silver jewelry, fashion jewelry have sprung up everywhere, sales increased. After the opening of the silver market, silver products and silver consumption to become a new hot spot, with a sharp rise in silver in 2004 reached 500 tons. (China s annual output of more than 4300 tons of silver, ranking fourth in the world, exporting over 2891 tons.) Moreover, the market potential is still great.
6, industry cluster effect starting to show. 20 years of reform and opening up, China s jewelry jade industry in a market economy has been great development in the use of geographical advantages, the traditional cultural superiority, human resources, advantageous policies, etc., forming a Shenzhen, Panyu, Dongguan, Wuzhou, Chang music, the town level, Zhuji and some other jewelry feature industrial base.
7, gems and jewelry exports continued to grow. In 2003, China exported 3.295 billion U.S. dollars of jewelery. In 2004 exports amounted to 4.45 billion U.S. dollars. 2005 1 6 months, jewelry export trade 2.441 billion U.S. dollars, an increase of 28.4 . In which precious metals or clad with precious metal jewelry exports 886 million U.S. dollars, 257 million U.S. dollars export imitation jewelry, pearl exports 081 million U.S. dollars. Is still the main export destination is China s Hong Kong, the United States and the European Union and other developed countries and regions.
China Gems amp Jewelry industry development will be moving in the following direction.
(A) cluster development trend of more pronounced. As mentioned earlier, China has formed a number of jewelry features industrial base, clustering advantages of starting to show. This advantage arises because a number of related companies in the same geographic areas, raw materials and semi finished products, accessories, equipment manufacturing and maintenance, technical innovation, personnel training and so on with each other, thereby reducing transaction costs and improved overall efficiency. The future, China s jewelry industry clustering trend will further develop the advantages of industrial clustering will also be more pronounced.
(Ii) to brand building as the center of the brand development. Of brand name driven development of the industry, with brands knocking the door of the world, is the starting point of China s brand strategy. Actively promote the implementation of brand strategy, vertical aspirations of the nation, creating world famous brand and realize leap forward development of China s economy has become the common aspiration of the whole society and the vast majority of enterprises effective action. China s jewelry industry insight is even more aware of the significance of the brand and brand building.
At present, a number of outstanding enterprises to advance their own awareness and constant efforts, the first to obtain the China brand products honorary title. They also derive a considerable market returns. I believe in the future, there will be more business oriented and to strengthen brand building to create more of the jewelry industry in China and even world famous brand.
(C) the sale of jewelry from simple to the dissemination of jewelry jade culture direction. Culture can also create wealth. Jewelry s material properties and functions are still subject to people s attention, but today, possessing, wearing jewelry is viewed more as a culture, a fashion, an attitude to life. Unique jewelry for its rich cultural connotation of more and more to satisfy people s spiritual needs. China is a country with five thousand years of a long history and splendid culture of ancient civilizations, as an important part of Chinese culture, China s jewelry culture is also a long history and deeply rooted.
Today, more and more companies starting to focus on mining and innovative jewelry culture, give full play to the economic function of culture. We are pleased to see that the jewelry culture, diversity and innovation in the development of Nationalization. The future, there will be more companies are realizing the importance of culture, jewelry, and consciously work to disseminate the profound gem of Chinese culture and to achieve the economic value of this culture.
(Iv) Gems amp Jewelry industry internationalization. Chinese jewelry jade jewelry industry, must also be bound into the process of internationalization, which is both the development of global economic integration is what we need to become a jewelry power needs.
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|
In 2004, China s jewelry sales reached 120 billion yuan, 600 times in 1980, exports totaled 4.45 billion U.S. dollars. Jewelry and related industry employees from the original 2 million people in the development to the present 200 million people.
China is the world s largest jade, jade processing and consuming countries, pearl of the world s pearl output is over 95 of total output, platinum, gold, diamonds and other jewelry annual consumption also ranks in the world. China has fostered a number of jewelry features industrial base; China in diamonds, gemstones and jewelry inlaid Cutting and processing has become an important base for the world s attention. A large number of outstanding enterprises have also come to the fore, growth of Chinese famous brand.
Specifically, China s jewelry industry has the following advantages and features:
1, China s jewelry industry has emerged a group of outstanding brands, to become the backbone of development of the industry. Following the 2004 nine gold jewelry brand Chinese Famous Brand Strategy Promotion Committee has been selected as China Famous Brand , this year there are 11 jewelry enterprise product to obtain the China Famous Brand title.
2, our country, including the diamond jewelry industry, including embedded with a considerable level and ability. According to statistics, Hong Kong is almost 100 of the inlaid jewelry is processed in the mainland, the mainland has more than 200 processing plants all year round for foreign jewelry, the annual output value of more than 30 billion U.S. dollars. We also have more than 300 plants have the ability to process foreign orders. It can be said, in the jewelry inlaid processing, China has become the world s jewelry processing center capacity and foundation.
3, China is not only the world s diamond consuming country is the world s most important diamond processing centers. In the industry, the technological level of China s diamond processing a wide range of international peer recognition and praise in order to fine known to small and medium size processing of diamond based Chinese workers in the minds of merchants and consumers is the good jobs and excellent work, a synonym. Therefore, China s rough diamonds in the world market have a strong competitive edge. China s current annual processing capacity of 3 million karats of diamonds, employing 18,000 people.
4, China s stone carving, jade carving, unique, is a rich cultural content industry. Jade produced in Myanmar, but the market is in China, from the number to see 80 of the raw material processing and sales in China, from the quality point of view, since the Asian financial crisis, China is becoming a major high grade jade markets. 5 In recent years, silver jewelry, fashion jewelry have sprung up everywhere, sales increased. After the opening of the silver market, silver products and silver consumption to become a new hot spot, with a sharp rise in silver in 2004 reached 500 tons. (China s annual output of more than 4300 tons of silver, ranking fourth in the world, exporting over 2891 tons.) Moreover, the market potential is still great.
6, industry cluster effect starting to show. 20 years of reform and opening up, China s jewelry jade industry in a market economy has been great development in the use of geographical advantages, the traditional cultural superiority, human resources, advantageous policies, etc., forming a Shenzhen, Panyu, Dongguan, Wuzhou, Chang music, the town level, Zhuji and some other jewelry feature industrial base.
7, gems and jewelry exports continued to grow. In 2003, China exported 3.295 billion U.S. dollars of jewelery. In 2004 exports amounted to 4.45 billion U.S. dollars. 2005 1 6 months, jewelry export trade 2.441 billion U.S. dollars, an increase of 28.4 . In which precious metals or clad with precious metal jewelry exports 886 million U.S. dollars, 257 million U.S. dollars export imitation jewelry, pearl exports 081 million U.S. dollars. Is still the main export destination is China s Hong Kong, the United States and the European Union and other developed countries and regions.
China Gems amp Jewelry industry development will be moving in the following direction.
(A) cluster development trend of more pronounced. As mentioned earlier, China has formed a number of jewelry features industrial base, clustering advantages of starting to show. This advantage arises because a number of related companies in the same geographic areas, raw materials and semi finished products, accessories, equipment manufacturing and maintenance, technical innovation, personnel training and so on with each other, thereby reducing transaction costs and improved overall efficiency. The future, China s jewelry industry clustering trend will further develop the advantages of industrial clustering will also be more pronounced.
(Ii) to brand building as the center of the brand development. Of brand name driven development of the industry, with brands knocking the door of the world, is the starting point of China s brand strategy. Actively promote the implementation of brand strategy, vertical aspirations of the nation, creating world famous brand and realize leap forward development of China s economy has become the common aspiration of the whole society and the vast majority of enterprises effective action. China s jewelry industry insight is even more aware of the significance of the brand and brand building.
At present, a number of outstanding enterprises to advance their own awareness and constant efforts, the first to obtain the China brand products honorary title. They also derive a considerable market returns. I believe in the future, there will be more business oriented and to strengthen brand building to create more of the jewelry industry in China and even world famous brand.
(C) the sale of jewelry from simple to the dissemination of jewelry jade culture direction. Culture can also create wealth. Jewelry s material properties and functions are still subject to people s attention, but today, possessing, wearing jewelry is viewed more as a culture, a fashion, an attitude to life. Unique jewelry for its rich cultural connotation of more and more to satisfy people s spiritual needs. China is a country with five thousand years of a long history and splendid culture of ancient civilizations, as an important part of Chinese culture, China s jewelry culture is also a long history and deeply rooted.
Today, more and more companies starting to focus on mining and innovative jewelry culture, give full play to the economic function of culture. We are pleased to see that the jewelry culture, diversity and innovation in the development of Nationalization. The future, there will be more companies are realizing the importance of culture, jewelry, and consciously work to disseminate the profound gem of Chinese culture and to achieve the economic value of this culture.
(Iv) Gems amp Jewelry industry internationalization. Chinese jewelry jade jewelry industry, must also be bound into the process of internationalization, which is both the development of global economic integration is what we need to become a jewelry power needs.
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|
Child Models Can Contribute To Effective Internet Marketing
Child Models Can Contribute To Effective Internet Marketing
Young models like child models as well as teen models are found to be very effective when it comes to internet marketing just like they are in other forms of marketing operations that companies schedule. There are thousands of varieties of products and services that are available in the market today and a lot of these are targeted towards the young crowd. Today, in a bid to promote any product or service effectively, it has become unavoidable to get a supermodel to endorse it in order to compete with other brands and stay at the top.
Child models or teen models could be modeling for anything from baby food, candy bars, soaps, tooth paste, sanitary napkins, clothes, computers, mobile phones, mouth fresheners, hair products like shampoos and conditioners, holiday packages, airlines, academic courses, cookery classes, home appliances or just about anything else.
As more and more products and services catering to the needs of young people get introduced in the market every day, the demand for child models and teen models goes on increasing. This is because most of these products are displayed in the background of a family with young or teen children. Actually, if you think a bit you will realize that most of these products are not really a necessity but by using these advertising gimmicks, the marketing people create a need in the young people who watch the ads and then pester their parents to buy the products for them.
Child models as well as teen models are widely used for internet marketing today. Besides using their images and videos on the company?s website or online store, they can also be used in e-messages, e-brochures and auto-responders besides other internet marketing tools. Young children are normally spoiled and when they see a particular product like a pretty dress or a nice pair of shoes that the young model is wearing then they will demand the same from their parents or grandparents or anyone else who pampers them.
So how do the aspiring child models and teen models go about if they want to join the world of modeling? To begin with they should create a model portfolio which will contain their choicest pictures which bring out the best in them. Make sure that you use a professional photographer if you must but the pictures have to be good if you want any response from a good modeling agency. The pictures should portray the young model in different poses, outfits and expressions. They should make sure they include a close-up of their face preferably without making so that the agencies can see what your natural looks are like as well.
Child models and teen models may have to work hard in the beginning and should be ready for rejection but nothing comes easy and with a little hard work and some persistence, they should get to the top in time.
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Young models like child models as well as teen models are found to be very effective when it comes to internet marketing just like they are in other forms of marketing operations that companies schedule. There are thousands of varieties of products and services that are available in the market today and a lot of these are targeted towards the young crowd. Today, in a bid to promote any product or service effectively, it has become unavoidable to get a supermodel to endorse it in order to compete with other brands and stay at the top.
Child models or teen models could be modeling for anything from baby food, candy bars, soaps, tooth paste, sanitary napkins, clothes, computers, mobile phones, mouth fresheners, hair products like shampoos and conditioners, holiday packages, airlines, academic courses, cookery classes, home appliances or just about anything else.
As more and more products and services catering to the needs of young people get introduced in the market every day, the demand for child models and teen models goes on increasing. This is because most of these products are displayed in the background of a family with young or teen children. Actually, if you think a bit you will realize that most of these products are not really a necessity but by using these advertising gimmicks, the marketing people create a need in the young people who watch the ads and then pester their parents to buy the products for them.
Child models as well as teen models are widely used for internet marketing today. Besides using their images and videos on the company?s website or online store, they can also be used in e-messages, e-brochures and auto-responders besides other internet marketing tools. Young children are normally spoiled and when they see a particular product like a pretty dress or a nice pair of shoes that the young model is wearing then they will demand the same from their parents or grandparents or anyone else who pampers them.
So how do the aspiring child models and teen models go about if they want to join the world of modeling? To begin with they should create a model portfolio which will contain their choicest pictures which bring out the best in them. Make sure that you use a professional photographer if you must but the pictures have to be good if you want any response from a good modeling agency. The pictures should portray the young model in different poses, outfits and expressions. They should make sure they include a close-up of their face preferably without making so that the agencies can see what your natural looks are like as well.
Child models and teen models may have to work hard in the beginning and should be ready for rejection but nothing comes easy and with a little hard work and some persistence, they should get to the top in time.
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|
China Manufacturer Data Base
China Manufacturer Data Base
When you do business directly with China, these low costs carry over to become extra savings and profits for you.
If you're already selling products online or elsewhere, then you're one step ahead of the game. The will put you in contact with the manufacturers you need to expand your product line. You'll be able to use our directory to cut-out middlemen and wholesalers who charge high wholesale prices on products you spend the time to sell.
The China Manufacturer Trade directory will give you all the pertient details you need to make direct contact any of the manufacturers on our list. Just a couple of the industry our extensive database covers: Consumer electronics (cellphones, PDAs, computers..), Handbags and Fashion Accessories, Automotive Parts, Home Decor, Sports goods, and more. There's no limit to the products that China manufactures, you can really find anything you're looking for in China.
For example, in the electronics and computers category, we supply you with the details of more than 55,000 companies that will be able to meet your needs. All companies in China are more than willing to start profitable business relationships with anyone who's willing to buy their products. When it comes to shipping, most companies will be more than happy to help you out with that as well. You don't need any special certification or credentials, either. As long as you can pay for it, the products are all yours!
So what are you waiting for? Doing business with China is a smart and profitable opportunity, don't let it pass you by!
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|
When you do business directly with China, these low costs carry over to become extra savings and profits for you.
If you're already selling products online or elsewhere, then you're one step ahead of the game. The will put you in contact with the manufacturers you need to expand your product line. You'll be able to use our directory to cut-out middlemen and wholesalers who charge high wholesale prices on products you spend the time to sell.
The China Manufacturer Trade directory will give you all the pertient details you need to make direct contact any of the manufacturers on our list. Just a couple of the industry our extensive database covers: Consumer electronics (cellphones, PDAs, computers..), Handbags and Fashion Accessories, Automotive Parts, Home Decor, Sports goods, and more. There's no limit to the products that China manufactures, you can really find anything you're looking for in China.
For example, in the electronics and computers category, we supply you with the details of more than 55,000 companies that will be able to meet your needs. All companies in China are more than willing to start profitable business relationships with anyone who's willing to buy their products. When it comes to shipping, most companies will be more than happy to help you out with that as well. You don't need any special certification or credentials, either. As long as you can pay for it, the products are all yours!
So what are you waiting for? Doing business with China is a smart and profitable opportunity, don't let it pass you by!
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China Artificial Stone Industry
China Artificial Stone Industry
Artificial gem variety, style, beautiful, with the huge price advantage, well received by the consumers. Starting in 2008 an outbreak of the global financial crisis, to the artificial gem industry has brought great impact. In the global financial crisis has not yet happened in the past, China s artificial gem industry to realize leap forward development faced a number of bottlenecks.
Challenges: development of the industry highlights the bottleneck
Guangxi Wuzhou City is the industrial center of China s artificial gemstones. From simple processing to set up raw material plant gems, precious stones machinery factory, from raw materials, machinery and basically depend on imports to domestic production, from order production to international trade, after 27 years of development, Wuzhou City has become the world s largest man made gem processing concentrated base. According to statistics, Wuzhou City, the country s total output of the artificial gems for 80 , accounting for 70 of world production, and therefore known as artificial gem capital of the world. But the global financial crisis swept across the city of Wuzhou of artificial gems industry, highlighting the bottleneck, the industry faces unprecedented challenges and pressures.
First, the relocation of processing center. Industry analysis, Wuzhou of artificial gems industry has experienced 20 years of development history, with the passage of time and changes in the external environment, artificial gem production industry has shown a heated competition situation. On the one hand, the lower the price of an artificial gems dropping lower and lower; the other hand, labor costs, rising electricity bills, resulting in advantages of artificial gem industry dwindle. Coupled with a low entry threshold, practitioners promote the flow of the population with low grade artificial gem processing industry, the corresponding spread. Coupled with the basic phenomenon of apparent loss of labor resources, the personnel engaged in gem polishing fewer and fewer, artificial gem processing center challenges.
Wuzhou Mountain butterfly Industrial Development Authority YU gem that in recent years, artificial gem processing center from the subordinates in Wuzhou city to county, township, villages spread layer by layer. At the same time, because with more suitable soil for the development of artificial gem industry, fast track the northwest Guangxi and Hunan, Sichuan and some other parts of rural spread.
Second is the trading center were affected. Trade associations in the Gem City dealers Investigation found that the prevalence of Wuzhou dealers operate small scale mode of operation is lagging behind other issues. Many operators are from grinding stones started a small workshop, based on continuity of operation and passively do some incoming, sample, to a single processing, sending and receiving and so on. Wuzhou Artificial gem dealers in the proportion of truly autonomous is not high, many rely on a higher level of large distributors scattered down the processing and acquisition business, which means that distributors of the artificial gems Wuzhou the ultimate market is basically not grasp.
The industry believes that many dealers are used to produce and sell a simple continuation of waiting for customers and orders come to meet the family practiced on a cottage and sales, which the status quo if it is not enough attention and be improved, will threaten the Wuzhou, as an artificial gemstone trading center.
The third is an extension of industrial chain conditions are not ripe. Wuzhou City, the production of artificial gems, although the large, but the price low, low share of roughing the largest number of enterprises, high value added, brand enterprises with less, the industry has yet to form a highly efficient supply chain, gathering the gathering area effect is not significant.
Analysis of the industry, after years of attempts, Wuzhou City, an extension of the conditions of artificial gems is far from mature industry chain. On the one hand, the domestic jewelry enterprises are concentrated in the Pearl River mounted downstream Dongguan, Shenzhen, Panyu and other places, it is difficult not transferred to the foundations of deep processing of Wuzhou City. On the other hand, due to restricted venture capital scarcity, combined with the lack of mosaic and so professional and technical personnel, as well as related ancillary services are inadequate and so the impact of a number of precious stones Wuzhou deep processing enterprise development difficult.
Fourth, the financial crisis brought about new challenges. Wuzhou City Chamber of Commerce executive vice president of Gem Liang Su Jia said that the financial crisis erupted last year, but also to the gemstone industry, an enormous impact. The second half of last year, export oriented nature of the artificial gems industry, being implicated, the most obvious manifestation is the sharp reduction in export orders. Unbearable pressure on the operators of some low cost sellers, and some even turned to development of gemstone market withdrawal of other industries.
So far, about three percent of people have quit the industry gem. Even more serious is that the market does not regulate the price confusion, credit transactions, triggered by unfair competition has affected the healthy development of artificial gemstone market.
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|
Artificial gem variety, style, beautiful, with the huge price advantage, well received by the consumers. Starting in 2008 an outbreak of the global financial crisis, to the artificial gem industry has brought great impact. In the global financial crisis has not yet happened in the past, China s artificial gem industry to realize leap forward development faced a number of bottlenecks.
Challenges: development of the industry highlights the bottleneck
Guangxi Wuzhou City is the industrial center of China s artificial gemstones. From simple processing to set up raw material plant gems, precious stones machinery factory, from raw materials, machinery and basically depend on imports to domestic production, from order production to international trade, after 27 years of development, Wuzhou City has become the world s largest man made gem processing concentrated base. According to statistics, Wuzhou City, the country s total output of the artificial gems for 80 , accounting for 70 of world production, and therefore known as artificial gem capital of the world. But the global financial crisis swept across the city of Wuzhou of artificial gems industry, highlighting the bottleneck, the industry faces unprecedented challenges and pressures.
First, the relocation of processing center. Industry analysis, Wuzhou of artificial gems industry has experienced 20 years of development history, with the passage of time and changes in the external environment, artificial gem production industry has shown a heated competition situation. On the one hand, the lower the price of an artificial gems dropping lower and lower; the other hand, labor costs, rising electricity bills, resulting in advantages of artificial gem industry dwindle. Coupled with a low entry threshold, practitioners promote the flow of the population with low grade artificial gem processing industry, the corresponding spread. Coupled with the basic phenomenon of apparent loss of labor resources, the personnel engaged in gem polishing fewer and fewer, artificial gem processing center challenges.
Wuzhou Mountain butterfly Industrial Development Authority YU gem that in recent years, artificial gem processing center from the subordinates in Wuzhou city to county, township, villages spread layer by layer. At the same time, because with more suitable soil for the development of artificial gem industry, fast track the northwest Guangxi and Hunan, Sichuan and some other parts of rural spread.
Second is the trading center were affected. Trade associations in the Gem City dealers Investigation found that the prevalence of Wuzhou dealers operate small scale mode of operation is lagging behind other issues. Many operators are from grinding stones started a small workshop, based on continuity of operation and passively do some incoming, sample, to a single processing, sending and receiving and so on. Wuzhou Artificial gem dealers in the proportion of truly autonomous is not high, many rely on a higher level of large distributors scattered down the processing and acquisition business, which means that distributors of the artificial gems Wuzhou the ultimate market is basically not grasp.
The industry believes that many dealers are used to produce and sell a simple continuation of waiting for customers and orders come to meet the family practiced on a cottage and sales, which the status quo if it is not enough attention and be improved, will threaten the Wuzhou, as an artificial gemstone trading center.
The third is an extension of industrial chain conditions are not ripe. Wuzhou City, the production of artificial gems, although the large, but the price low, low share of roughing the largest number of enterprises, high value added, brand enterprises with less, the industry has yet to form a highly efficient supply chain, gathering the gathering area effect is not significant.
Analysis of the industry, after years of attempts, Wuzhou City, an extension of the conditions of artificial gems is far from mature industry chain. On the one hand, the domestic jewelry enterprises are concentrated in the Pearl River mounted downstream Dongguan, Shenzhen, Panyu and other places, it is difficult not transferred to the foundations of deep processing of Wuzhou City. On the other hand, due to restricted venture capital scarcity, combined with the lack of mosaic and so professional and technical personnel, as well as related ancillary services are inadequate and so the impact of a number of precious stones Wuzhou deep processing enterprise development difficult.
Fourth, the financial crisis brought about new challenges. Wuzhou City Chamber of Commerce executive vice president of Gem Liang Su Jia said that the financial crisis erupted last year, but also to the gemstone industry, an enormous impact. The second half of last year, export oriented nature of the artificial gems industry, being implicated, the most obvious manifestation is the sharp reduction in export orders. Unbearable pressure on the operators of some low cost sellers, and some even turned to development of gemstone market withdrawal of other industries.
So far, about three percent of people have quit the industry gem. Even more serious is that the market does not regulate the price confusion, credit transactions, triggered by unfair competition has affected the healthy development of artificial gemstone market.
stone vanity tops,artificial crab meat,multi gemstone earrings,
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Tuesday, July 24, 2012
Chemotherapy
Chemotherapy
Cancer cells are identified by abnormal cells that grow and divide very rapidly. Drugs used for chemotherapy for cancer go through out the body and kill these fast growing cells. This can also cause side effects of chemotherapy, as these drugs can also kill the normal healthy cells that are growing in the body. The damage to healthy tissues can cause few side effects of this treatment, although it is not as bad as it seems.
The cells of our body that are normal, which can be affected by chemotherapy are mainly the blood forming cell in the bone marrow, hair follicles, cells in the mouth and the cells in the reproductive system. Some of the drugs used in chemotherapy can also damage cells of the heart, kidneys, bladder, lungs or the nervous system. Many a times, doctors give medicines with chemotherapy which help to protect the normal cells of the body.
Often chemotherapy treatment also affects different parts of your body:
? Intestinal or stomach problems
? Change in appetite and weight
? Sore mouth, throat or gums
? Problems in muscles or nerves
? Experience dry or discolored skin
? Irritation in the bladder or kidney
? Issues of fertility because of effects on the reproductive organs
The most common side effects of chemotherapy are listed and described in detail below:
Anemia (low count of red blood cells)
When there is a low count of red blood cells, the body tissues don?t get enough oxygen to complete their functions. This causes anemia, wherein you might have the following symptoms:
? Tiredness
? Dizziness
? Paleness
? Tending to feel cold
? Experiencing shortness of breath
? Weakness in body
? Racing heart
Fatigue (extreme tiredness)
This is one of the most common side effects of chemotherapy. It varies from mild lethargy to being completely wiped out of energy. It very different from the tiredness you feel after a day?s work and this does not get better with sleep or rest. Fatigue is usually the worst at the beginning and the end of the therapy. Mostly this side effect goes as the treatment is completed.
Hair loss
Almost all chemotherapy drugs cause hair loss. Some people might only experience a mild thinning. This chemotherapy effect does not last long after the treatment and the hair tends to grow back as the treatment ends, though it might be of a different texture and color.
Increases chances of bruising, bleeding or infection
Due to chemotherapy, cells of the bone marrow can get affected and thus fewer blood cells are produced. Due to the effect on the bone marrow the following parts can get affected:
? Red blood cells- These cells carry oxygen to the other cells in your body
? White blood cells- These cells fight infection
? Platelets- These cells help the clotting of blood and also stop bleeding
Nausea/vomiting
Nausea and vomiting is the most common side effect of chemotherapy. The frequency of these symptoms depend on the type of drugs you are been given.
Mostly these side effects go away as the treatment is over as the healthy cells recover and grow back over time. The time of recovery from the side effects of chemotherapy and regaining the energy varies from person to person and depends on many things like your health on the whole and the drugs you were treated with.
Sometimes the chemotherapy effects go very quickly and could also take months or even years to get over. Some drugs cause damage to the cells of the heart, lungs, kidneys and reproductive system and so a person could suffer from these side effects of chemotherapy for life.
chemotherapy for cancer, chemotherapy effects, side effects of chemotherapy, chemotherapy side effects
|
Cancer cells are identified by abnormal cells that grow and divide very rapidly. Drugs used for chemotherapy for cancer go through out the body and kill these fast growing cells. This can also cause side effects of chemotherapy, as these drugs can also kill the normal healthy cells that are growing in the body. The damage to healthy tissues can cause few side effects of this treatment, although it is not as bad as it seems.
The cells of our body that are normal, which can be affected by chemotherapy are mainly the blood forming cell in the bone marrow, hair follicles, cells in the mouth and the cells in the reproductive system. Some of the drugs used in chemotherapy can also damage cells of the heart, kidneys, bladder, lungs or the nervous system. Many a times, doctors give medicines with chemotherapy which help to protect the normal cells of the body.
Often chemotherapy treatment also affects different parts of your body:
? Intestinal or stomach problems
? Change in appetite and weight
? Sore mouth, throat or gums
? Problems in muscles or nerves
? Experience dry or discolored skin
? Irritation in the bladder or kidney
? Issues of fertility because of effects on the reproductive organs
The most common side effects of chemotherapy are listed and described in detail below:
Anemia (low count of red blood cells)
When there is a low count of red blood cells, the body tissues don?t get enough oxygen to complete their functions. This causes anemia, wherein you might have the following symptoms:
? Tiredness
? Dizziness
? Paleness
? Tending to feel cold
? Experiencing shortness of breath
? Weakness in body
? Racing heart
Fatigue (extreme tiredness)
This is one of the most common side effects of chemotherapy. It varies from mild lethargy to being completely wiped out of energy. It very different from the tiredness you feel after a day?s work and this does not get better with sleep or rest. Fatigue is usually the worst at the beginning and the end of the therapy. Mostly this side effect goes as the treatment is completed.
Hair loss
Almost all chemotherapy drugs cause hair loss. Some people might only experience a mild thinning. This chemotherapy effect does not last long after the treatment and the hair tends to grow back as the treatment ends, though it might be of a different texture and color.
Increases chances of bruising, bleeding or infection
Due to chemotherapy, cells of the bone marrow can get affected and thus fewer blood cells are produced. Due to the effect on the bone marrow the following parts can get affected:
? Red blood cells- These cells carry oxygen to the other cells in your body
? White blood cells- These cells fight infection
? Platelets- These cells help the clotting of blood and also stop bleeding
Nausea/vomiting
Nausea and vomiting is the most common side effect of chemotherapy. The frequency of these symptoms depend on the type of drugs you are been given.
Mostly these side effects go away as the treatment is over as the healthy cells recover and grow back over time. The time of recovery from the side effects of chemotherapy and regaining the energy varies from person to person and depends on many things like your health on the whole and the drugs you were treated with.
Sometimes the chemotherapy effects go very quickly and could also take months or even years to get over. Some drugs cause damage to the cells of the heart, lungs, kidneys and reproductive system and so a person could suffer from these side effects of chemotherapy for life.
chemotherapy for cancer, chemotherapy effects, side effects of chemotherapy, chemotherapy side effects
|
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