Tuesday, January 29, 2013

Emails Can Make You Money

Emails Can Make You Money
Any business today on the internet should be building an optin list. Seriously, No matter what size it is if you don't have an opt-in list there is money walking out the front door. Having an opt-in list can make a world of difference and also add some extra bucks (dollars) to your pocket. These days you will rarely see a web-site, big or small, that is without an opt-in list. So if you don't have one you should really start considering it.

An opt-in list allows for a company to market their wares and site via an e-mail. With an opt-in list, a site and a subscriber consents to sending and receiving a newsletter from your company. Through this, you can keep your subscribers abreast of what is currently available in your site as well as whatever is coming out.

And even better it can't be called SPAM because your subscribers asked to receive your email. With your subscribers requesting your email you have more chance of being successful with your email campaigns. They want you to be in contact with them.

A customer or prospect list is crucial tool for the success of any business and something thing you should be working to build. And with only a small percentage of visitors actually subscribing for an opt-in list you need to do it the smart way. Most people will find your promotional emails annoying and another piece of rubbish in their inbox. But if you always work to adding value to your subscribers you will see your list build up and grow.

But other than marketing your wares and your services, an opt-in list can also be used to earn extra profit. Not all lists can be used though. It would be good to first build a successful list with a huge number of subscribers. The more subscribers you have, the more money you can get. Here are seven ways to make money using nothing more than your list.

1) Selling ad space. If you have a good list there will always be companies contacting you to advertise their products. But this is where it can get tricky. If you are just using plain text you will not be able to put in banners as they are images, but if you have a html email you can. Also, I would never ever recommend renting your list to a company. Your subscribers have allowed you to contact them, not someone else. It is ok for you to promote someone elses stuff but never ever give away their email address.

2) P4P or Pay For Performance - Find other businesses that are in your niche and set up a joint venture with them. You then promote their site or products and get a little incentive each time you send someone to them. For most products it is about 10cents but it can be as much $50 per click if you are in the Home Loan niche. Yep that was $50 per click. And if you have a newsletter about selling/buying property you could easily have an ad for one of those companies.

3) Affiliate Partners - A lot of businesses on the net want to employ you to promote their products. They wont pay you a weekly wage but they will pay you whenever you sell one of their products. This is just like being a salesperson working in their company and getting paid on commission. And each time you direct someone to them that buys something you make a commission, a percentage of the sale. All you need to do is promote their products through your email.

4) Drop Shipping - With drop-shipping you can sell another businesse products and then all you have to do is send them an email and they will ship it for you. Then at the end of the month you just send them the bill.

5) Sell e-books or a compilation of your articles on your list. Manuals and how-to articles are in great demand. Many people will be willing to shell out money to gain knowledge about a certain topic and subject. With your existing list trusting your expertise in that area, an e-book could be offered and sold or used as an incentive.

6) Hold a Competition - Talk to other businesses in your niche and then run a competition and give away a prize for people who invite someone to join your list. You can always find competition scripts on the net as there a loads php scripts which you can use. Tell your list that for every person they invite they get one ticket in the draw. If they invite 15 people they get 15 tickets. And don't just give 1 prize away. Give away 15 or 20 so people who only have a few friends will always compete. And then after the competition has finished send out an email to let everyone know who the winners are and then give them a 25% discount. That way everyone is a winner.

7) Make your subscribers your partners. If you have an affiliate program you should promote this to your list. If they like your products they are more likely to tell their friends or even the visitors to their website. So tell them about your affiliate program.


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