3 Poster Printing Tips That Can Help In Your Marketing Campaign

3 Poster Printing Tips That Can Help In Your Marketing Campaign
Poster printing is now very easy to do thanks to different technological advancements that is made available to people through the internet. The internet has spawned many poster printing companies that offer their services through online printing technology. However, no matter how easy it is to make posters, you still need to have a keen eye for detail and design in order for you to have effective poster printing materials.

Here are some tips to help you with you make posters that will be effective marketing materials.

Choose a printer that has both digital and offset printers

You need to choose a printer that offers both digital and offset printer so that you can have greater flexibility in how you want your prints done. Offset printers are known for their efficiency in producing massive amounts of copies at a fast turn around. However, their effectiveness is limited to such and using offset printers in printing short run prints is very costly. This is where digital printing comes in, digital printing technology has mastered the art of short run printing and printing on demand. Now you can have prints even if you want to print just small in small amounts. Through digital printing, your materials can be cost effective even at short run. Also, digital printing allows you to print on demand and specify the urn around time of your prints.

Decide where you want to place your prints

Poster can be used indoors and outdoors. In order to have effective marketing materials, you need to determine where you want you place your posters and make your design accordingly. Outdoor posters should be made with more durable materials like a thicker paper stock and a stronger coating or finish. When making outdoor posters, you may consider using vinyl as your substrate along with archival inks and UV coating in order to maximize the protection of your materials. Vinyl is flexible yet sturdy while archival inks take a long tie to fade. The use of UV finish on the other hand, makes your prints resistant to water and color fading. Also, in using UV coating to finish your materials, you are effectively prolonging their life span and minimizing the harmful effects of weather to your prints.

Choose the right size

Size is also an important element that you want to determine first before making your design and submitting it to printers. Large format posters need special considerations in terms of the inks used, the size of fonts and image resolution. When printing in large format, your images should have a high resolution in order to maintain the crisp and lively nature of your prints. Images of low resolutions will be fuzzy and blurry. Also, keep in mind that in printing, there are two kinds of black - normal black and rich black. You use normal black when you are printing in regular sized posters. However when printing in large format, you need to use rich black in order to avoid having gray tones in your images.


poster, pritning, offset printing, digital printing
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