Complete Your Online Marketing

Complete Your Online Marketing
With new advances in technology come new opportunities to connect with your customers. In the 21st century nearly everyone has email and many companies have developed successful email marketing campaigns. This can be an important tool but needs to be thoughtfully incorporated into your overall marketing plan.

In order to reach your customers via email, you need to collect their addresses. Every time you interact with your customers you have a chance to get it. Insert a request for email in your telemarketing script. Ask at point of sale. In your direct mail and business reply cards add a line for email address. Take every opportunity to get your customers to voluntarily sign up for your email list. This is the most important list you can have these are people that want to hear from you!

Most marketing is a one-way communication. If you just rely on traditional marketing methods, you are missing out on an important opportunity to start a dialog with your customers. Email provides a chance to solicit feedback from your customers in a way that other platforms simply cannot. Quizzes and surveys can help you find out what motivates and impresses your customers. You can track which customers follow links to other promotions. This kind of interactive capability is a fantastic supplement to your other marketing efforts.

Often, consumers research an item on line and then purchase it from a local retailer. You can harness this dynamic to track your efforts in other media. Try distributing discount codes and coupons through your email list and track how often and where they are redeemed. This can help provide valuable market research about which approaches work and which segments respond to which approaches. Use email to help you allocate your precious marketing resources toward efforts that garner the most results.

One of the big advantages of email is that it allows an incredible amount of customization. Use this potential to call attention to specific offers based on a consumer s profile and preferences. Direct people to specific offers in your print catalog or web site. Customization allows you to more sharply focus various pieces of your campaign to different segments of your list. You can also use email to increase brand loyalty by targeting customers throughout the purchase cycle.

When you use , it is really important to fully incorporate it into your overall campaign. Make sure it has the same look and feel as your other efforts and make sure it plays a specific role. If email is handled by a different department without coordination or is just an afterthought, you risk looking disjointed and confusing your customers. Link the timing of your email campaign to other pieces of your campaign. Determine whether it should hit at the very beginning with a special offer for your subscribers or at some other time. Where should it fit in relation to your print and TV ads? Should it wrap up a successful campaign? Wherever it falls, make sure it is thought well so that it is a vital piece of your marketing efforts.

When used as one of many available marketing tools, email can significantly augment your campaigns. Use your email list to create more targeted versions of your marketing efforts. Customization helps personalize and focus your message to different market segments. Make sure email is thoughtfully incorporated into your marketing campaign and not just an afterthought and it can be a crucial asset to your efforts.


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