Company Formation: Getting Name Protection
One of the most exciting parts in creating a new business is picking a name. William Shakespeare may have said "What's in a name? That which we call a rose by any other name would smell as sweet" in one of his infamous poems, but in business a name is everything. The very name of a business represents what the business is all about and carries out corporate image to customers. In fact, the name of a business has more impact that it can boost any particular company to success. Why? Because company name or brand is what customers see first, and first impression is everything.
There are a few simple rules you can follow when it comes to selecting a name for your business or company. The first and general rule of choosing a name is of course representativeness. Your business name must represent your company?s name and image well enough. It would also help to pick a name that properly describes the nature of your business. If you are selling computers, ?Glow Computers? will probably convey your company?s image and description better than ?Glow International?; people can easily assume you are selling lamps or glow-in-the-dark merchandises with the second one. If you are planning on doing business globally, it would be best to try to find a name or brand that can be pronounced the same way or with minimum variance in many languages. ?Yahoo? is a good example; it is pronounced almost the same in most part of the globe with only slight variance. Of course, a business name cannot use sensitive words or expressions, contain offensive languages, or too similar to an existing name.
In terms of company registration, incorporating your business can grant you vital protection to your business name. Whilst it will not be registered as a trademark of your company, it can provide some protection against people trying to duplicate or register a similar name to your business. If you have discovered the perfect name for your business, it would be best to protect the name by simply incorporating your business. Company formation can be complicated for some people, but there are plenty of capable professionals offering company formation services to help you incorporate your business. It is highly affordable and it will help you form limited companies within a matter of hours. After you register your company with Companies House, you will be able to register your brand for further legal and copyright protections. Why? Because according to the regulation, only businesses required to register their names with Companies House, mainly limited companies, can protect their name.
Incorporating your business will also bring many benefits other than the ability to protect your name such as tax reduction, defined ownership, increase in image and prestige, plus many more. With the cost being highly affordable, there is no good reason why you should not turn your business into a limited company and get protection for that perfect business name or brand you have right now.
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